Members of the Male Champions of Change Pakistan held their quarterly meeting at Telenor Pakistan Campus 345 to further their commitment to achieve gender equality and accelerate the advancement of more women into leadership.
Comprising 15 active Members who lead approximately 55,000 employees across the nation, the Male Champions of Change Pakistan includes representatives from sectors including hospitality, consumer goods, telecommunications, retail, textile, financial services, information technology, microfinance, logistics, and media.
Founded in Australia, in 2010, the Champions of Change Coalition was extended internationally to Pakistan in 2018 with CEOs from Telenor Pakistan, Serena Hotels, PepsiCo Pakistan, and EY Ford Rhodes. The quarterly Champions Meeting was attended by leaders from the private sector committed to the cause, including new Member CEOs from Jazz Pakistan, L’Oreal Pakistan, Interloop Limited, Swyft Logistics, Bank of Khyber, and Liberty Mills.
Members expressed their commitment to creating a fair, diverse, and inclusive world, shaped by empowered women in every industry. Members from companies including Swyft Logistics and Interloop committed to increasing women’s employment rate up to 30% by 2025, and to play a bigger role in countering the challenges faced by women within and outside the workplace.
Telenor Pakistan’s Irfan Wahab Khan spoke of his company’s leadership through delivering programs designed specifically for women to get back into the workforce after long breaks, increased representation in all job groups, and a fair, desirable working environment.
The members endorsed their Action Groups for 2022-23. In addition to continuing specific efforts on flexible work, gender-balanced recruitment, and a gender-balanced public image, the leaders committed to new priorities such as addressing sexual harassment, everyday sexism/everyday respect, and building champions beyond the CEO level, to create more inclusive workplaces.
Convenor of the Male Champions of Change Pakistan Group, Fiza Farhan, commented on the occasion, “The Male Champions of Change Pakistan is a testament to the leadership and commitment of male leaders in the country to support women and create progressive workforces through positive change.”
“I am delighted to see the group expand with promising practices emerging from the Coalition’s work that would enable all members to catalyze their journey towards being more diverse & inclusive organizations,” she added
Since inception, Male Champions of Change Members have embedded programs and targets which facilitate women’s workforce participation and progression in a number of ways across the country.
Speaking about the organization’s efforts to date, Telenor Pakistan’s CEO, Irfan Wahab Khan, said, “We are focused more than ever towards an inclusive culture that helps us draw strengths from our differences, increase creativity and be more productive. Our flagship Naya Aghaz program started with an aim to provide employment to women on a career break, but our ambition now is to prioritize targeted recruitment, development, and advancement of women as part of this program.”
“Our renewed and intense diversity agenda is supported through our partnership with GSMA Connected Women to increase the proportion of our women’s customer base from 23% to 30% by 2023. We are ensuring focus towards women’s participation and empowerment through various programs like Open Mind, Khushhal Aangan, Girls Learn Women Earn, Safe Internet, and digital learning,” he added.
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