Honda Atlas Cars Pakistan Limited (HACPL) has announced a ‘customized car delivery service’ for its customers in Lahore and will deliver any of its vehicles at the owners’ residences.
It revealed the news on its official Facebook page today with an image of a new Honda City atop a fancy car carrier. The new offer seems exciting but it is not free as Honda will charge Rs. 29,900 for it.
Considering the image, the customized delivery service could be intended for customers who wish to surprise their family or loved ones with a Honda car.
The post read:
The joy of owning a Honda just got bigger. Honda is proud to be the first company to provide customized vehicle delivery to our valuable customers. Order your Honda today and receive the vehicle at your doorstep in Lahore.
HACPL has not revealed in-depth details about its car delivery service and has not mentioned the showrooms either. What remains to be seen now is what people will make of this offer. Will they actually opt to pay nearly Rs. 30,000 for the ‘home delivery’ knowing that they can drive the car home themselves?
Another effort of aggressive marketing. Overpricing and adding these no-value services seems to be an attempt to further open the market for competition.
Dir upper dir
Lol. How is honda civic going to compete with equally priced and better featured crossovers. I would never buy a lower classed sedan at the price of a crossover. It is loss of value. This is poor marketing on hondas part.
Shame shame….
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