Pak Suzuki Motor Company (PSMC) officially launched the new generation of Swift on 24 February after 11 years with a hefty price tag. After less than a month, the automaker is speculated to elevate the price of its flagship hatchback up to Rs. 300,000, according to autojournal.pk.
Suzuki had launched Swift GL manual (base variant) for Rs. 2.5 million, GL CVT (middle variant) for Rs. 2.7 million, and GLX CVT (top variant) for Rs. 2.9 million. After the hike, the mid variant will cost Rs. 3 million and the top variant will be priced at Rs. 3.2 million, which does not seem reasonable as there are better options available in that price range.
Although the brand claims to “serve the largest and underserved community of Pakistan” it may disappoint its customers with the alleged price hike, especially those who have recently booked the Swift. Keep in mind that this hasn’t been confirmed by Suzuki yet, so take it with a grain of salt.
The automaker wanted to price its flagship hatchback at Rs. 3 million but it decided otherwise and was lauded for keeping its price below Rs. 3 million at the launch ceremony.
An increase in Swift’s pricing may affect its sales and overall appeal as potential buyers may consider other sedans in the same price range.
Even then the Pakistanis will keep buying.
Idiot people
Get out Suzuki from Pakistan
It is already way overpriced. On yhe basis of price, Swift hatchback top model is competing with sedans (diggi wali gari) like Alsvin, Yaris and City.
Suzuki has always been the biggest presumptuous fool fleecing the most underserved financial segment of consumers.
Na-Pak Suzuki.
’nuff said
Laakh di lanaat
We should stand up to the ‘dacoity’ being committed by these auto companies. The modu operandi they adopt is that they launch a car at attractive prices, it results in getting maximum bookings of car, 20% booking amount is taken by them, at this point they get you to sign that any escalation in prices will have to be paid by customer, then they delay the deliveries and then they ask for the differential of new prices. This is how they earn their profits.
So public should file complaint with competiont commission and wafaqi mohtasib with evindences to bring them to answer this behaviour and bound them to stick to prices for a reasonable time period after launching and max two price revision (upward or downwards) in an year.
This is the only way i feel that these dacoits can be controlled from fleecing the public at large.
Alngside this, another prayer in the petition should be to make it mandatory for each assembler to give a 1000cc or below model in their line up.
The problem is that the manufacturers are either part of our national assembly or they bribe and gift them with one of their products. So that is why there is no one to show them middle finger.