Pakistan’s property market may have slowed in the past couple of months, but it’s far from performing in a negative. And there’s one key reason that’s kept the real estate sector going amid all economic and political turmoil: the housing shortage.
According to a recent World Bank report, Pakistan’s urban areas face a looming housing crisis as almost half of its population lives in overcrowded housing units in informal settings with inadequate infrastructure and services.
The fact that govt alone cannot bridge this vast housing gap alone calls for the private sector to play its part in providing a common Pakistani with decent housing facilities. And the private real estate developers have been doing the job well.
But with new property developments mushrooming across Pakistan, illegal societies are also coming up with false claims where the masses could risk their hard-earned money in the hope of a decent place to live someday in the future.
In such a scenario, expert and reliable property advice becomes crucial to help people make safe and lucrative property investment decisions. One such player contributing on this front is Property Naama, an emerging property consultant and builder in Pakistan.
“Every new day we see a new housing project or society being marketed on the internet, TV, and the roads. And the common man has no way to tell the legal and right projects from the illegal and bad ones. That’s where we come in with our honest property consultancy,” shares Muhammad Ismail, owner and CEO of Property Naama.
The Property Naama Group has been providing real estate services in all major cities of Pakistan including Rawalpindi (Head Office), Islamabad, Lahore, Peshawar, Mardan, Sialkot, Kharian, Murree, and Gujar Khan.
They started their journey in 2017 and created a distinct identity in the market through their expert services.
“Today, we are offering their services in buying and selling commercial and residential property along with having 50,000 domestic and international customers. Overseas Pakistanis prefer Property Naama because of our expert reviews, experience, and timely services,” M. Ismail adds.
Ismail also happens to be Pakistan’s leading real estate YouTuber who is often the first one to introduce new projects and provide a detailed and honest review to help people in their investment decisions. Such reviews have also helped dozens of projects succeed immensely.
“Property Naama Group also promotes the Pakistani real estate sector internationally so as to attract investment from overseas Pakistanis. They trust our platform for making informed property decisions and put their savings to good use,” Ismail informs.
Property Naama Group maintains a good reputation in the local and international markets because of its fair business deals and reliable after-sale services. “We’re the top sales partners of renowned projects like Bahria Town, Capital Smart City, Lahore Smart City, Park View City Islamabad, Zeta 1 Mall, Blue World City, New Metro City, Faisal Town, and more,” says Ismail.
Property Naama presents different residential, commercial, as well as multi-purpose properties. “Our top-ranking YouTube channel ‘Property Naama’ has 190k+ subscribers. We have received the Silver Play button from YouTube and are also a top-ranking channel on short video platforms,” Ismail adds.
Starting from reviewing other developers’ properties, Property Naama now also takes pride in bringing its own real estate projects. Ismail’s personal projects are aimed at “restoring the tourism industry in Pakistan as well as establishing a masterpiece infrastructure of international architecture in the country.”
Here are some of the projects brought by Property Naama and his owner:
Umar Residences 1, Murree
Umar Residences Murree is a brand-new residential landmark. It’s a special, one-of-a-kind project rising amongst the Murree hills. This project is conveniently located on the main Murree Expressway, at Moza Lakot.
It’s easily accessible and all of Murree’s major attractions are only a 15-minute drive away. A beautiful high-rise building project with a basement, ground, and several upper floors, the project offers:
Umar Heights 1, Bahria Town Rawalpindi
Umar Heights is a state-of-the-art project located in Bahria Town Phase 8, Rawalpindi. It’s a residential plus commercial project with both types of properties available for sale.
The project offers:
River View Heights 1, Bahria Town Rawalpindi
River View Heights is a new, top-notch project located at the prime location of Bahria Town Phase 7 Rawalpindi. This latest project offers high-quality business, rental, and living spaces to meet your expectations.
The project offers:
“At Property Naama, all of our team members are driven by their passion to serve Pakistanis and help them make the right property decisions,” says Ismail.
According to him, Property Naama as an organization operates on a three-point focus agenda: promote and enable safe & secure real estate investments; always ensure responsible services; and deliver only the best after-sales services to the clients.
As the property sector of Pakistan looks forward to regaining its previous boost as the political and economic situation settles, the present could be the best time to make an investment while the rates are stable, Ismail informs.
“And for the right real estate consultancy and investment choices, the end-users and investors can contact us any time, or go to our website or YouTube channel, to be able to make educated investment decisions that could also bear fruit in the near future,” Ismail adds.