Inflation has gripped Pakistan like never before. The overall inflation reached the level of 23.80 percent after touching 26.60 percent in October. Similarly, food inflation currently stands in excess of 31 percent after touching a high of 36 percent in October.
Whether this trend is blamed on the government or market situation, currency devaluation or rising oil prices, government interference, or the rising cost of production, its impact on people is undeniable.
If you look at the budget of an average household, the main costs can be divided into 4 areas, housing, utilities and fees, transportation and fuel, and food. People are taking matters into their hands and trying to come up with solutions that reduce inflationary pressure on these categories, one way or another, some of the measures include:
Yet beyond these measures, the question of food inflation which still stands a notch above overall inflation remains unanswered. Due to a lack of profitability, the average farmer is either selling off land to ever-expanding housing societies or not interested in taking up higher costs but higher yield production methods.
Increasing energy prices have played havoc with the farming industry and the average yield from Pakistan on staple crops as well as dairy is not registering enough growth year on year to quench the local requirements. This has resulted in an ever-increasing need for the import of crops, grains, and finished products which further drives up prices making everyday food items out of reach for the people.
Dairy products, including milk, yogurt, butter, and desi ghee are considered staple foods in the average household in Pakistan. The cost of one liter of milk stood at almost Rs. 80 during the year 2018 and at around Rs. 110 / 120 at the start of the year 2022.
Today, the milk price varies from Rs. 160 to Rs. 220 across various cities in Pakistan and this includes raw milk, pasteurized milk, and UHT milk. This means that milk price has gone up anywhere between 50 percent and 100 percent across various regions in Pakistan during the current year and the upward trend is bound to continue.
Let’s work with the example of a household having 7 members (average household size) where the average utilization of milk stands at 5 liters per day. At the lowest price of Rs. 160/liter, the household is spending Rs. 24,000 per month or Rs. 288,000/year on milk alone. While at the highest price it jumps to Rs. 33,000/month or Rs. 396,000/year.
The value obviously further jumps multiple times for larger households and considering the high food inflation is all set to rise even further beyond reach. Besides this, the quality of milk at comparatively lower rates is questionable at best and dodgy at worst causing more problems than solutions for people.
Of course not, that will be absurd, wouldn’t it? However, there needs to be a solution that stems from the price increase and ensures the availability of dairy and other products to average households.
We are excited to share that we have come up with a solution, at least for the dairy needs of an average family, which will initially be launched in Rawalpindi and Islamabad. At an upfront asset acquisition, a family can now have access to milk at rates much lower than the market and with assured sustainability of rates across the span of three years. Please stay tuned for further information or reach out to express your interest.