Mazda is undergoing a significant transformation, moving towards a more upscale image. This shift is reflected not only in their vehicle lineup but also in their branding. Recent trademark filings in Japan suggest that Mazda will introduce a new logo, which features a modern and simplified aesthetic while retaining elements of the current design.
The new logo maintains the iconic shape and the downward “M” within a circular emblem, which has been a part of Mazda’s identity since 1997. However, the design now adopts a flatter, more minimalist approach, aligning with the current trend among automakers. The emblem’s outer ring has become more perfectly circular, and the “M” has sharper, more angular lines, replacing the previous flowing style.
At the Auto China 2024 event in Beijing, the Arata SUV was showcased with a logo similar to the newly trademarked design. This has led to speculation that the updated emblem might be used primarily for Mazda’s electric vehicles (EVs) or within specific markets, such as China, where Mazda has a joint venture with Changan.
As Mazda continues its journey upmarket, this logo update seems poised to play a crucial role in its global rebranding efforts. With the new trademark secured, the updated emblem will likely appear on new Mazda vehicles soon, marking a new chapter in the company’s design evolution.
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