NayaPay Recognized in the 2024 CB Insights’ List of the 100 Most Innovative Fintech Startups in the World

CB Insights today named NayaPay, a leading E-Money Institution from Pakistan, to its seventh annual Fintech 100, showcasing the 100 most promising private fintech companies in the world.

“The 2024 Fintech 100 winners are high-momentum companies shaping the future of financial services,” said Laura Kennedy, Principal Analyst at CB Insights. “Unsurprisingly, this year’s cohort is deploying AI across a wide variety of solutions. But they’re also diverse in their reach in emerging and developing economies, and focus on everything from fraud prevention to financial inclusion.”

Danish Lakhani, CEO, NayaPay said: “We are deeply honoured to be recognized by CB Insights as one of the most promising fintech startups of 2024. This acknowledgment strengthens our resolve to empower millions of unbanked and underserved Pakistani consumers and businesses – enabling them to manage their finances with ease, security, and trust. We will continue to innovate and tailor our offerings to meet the unique needs of Pakistan’s growing digital economy.”

The list primarily includes early and mid-stage startups driving innovation across fintech. The research team picked winning companies based on CB Insights datasets, including deal activity, industry partnerships, team strength, investor strength, employee headcount, and proprietary Commercial Maturity and Mosaic scores. The team also dug into Analyst Briefings submitted directly by startups.

Recently recognized in the Forbes Asia 100 to Watch list and awarded Best Fintech at the Pakistan Banking Awards, NayaPay is revolutionizing how individuals and businesses in Pakistan manage their finances by offering intuitive solutions for everyday transactions and beyond. Through strategic partnerships with global leaders like Visa and Alipay+, NayaPay is bringing the world closer to Pakistanis, driving financial empowerment, and pioneering innovations to meet the evolving needs of its users.


  • Hi NayaPay Team,

    I’m impressed with your app and services, and I’d like to suggest some features to further enhance them:

    1. Website login features similar to net banking

    2. Scheduled payment services

    3. Mobile package reminders or auto-renewal to prevent data loss

    4. Customer support via WhatsApp

    5. Blocked account option (prevent sending/receiving payments)

    6. UI/UX improvements for PSID payment, with a separate tab

    7. Reward coins/points for transactions

    8. Avoid forex charges for declined payments

    9. Display complete payment details, with cancel options

    10. Require approval before card payments to avoid decline costs

    11. Increase transaction limits, matching bank limits

    12. Offer NayaPay discount vouchers for restaurants, online shopping, and more

    13. Introduce short-term or emergency loan services

    14. Credit card features

    15. EMI options for utility payments and purchases

    16. Customized options/menu

    17. Favorite features/pin features

    18. Real-time currency exchange rates

    19. International payment transaction calculators with tax

    20. Integration with popular e-commerce platforms

    21. Personalized dashboard for transaction history and analytics

    22. Multi-language support

    As a loyal customer of NayaPay Payment Apps, I believe these features will significantly enhance user experience and set you apart from competitors. Keep innovating!

  • Deserved! Absolutely satisfied. Much better than traditional money-stealing physical banks especially HBL.


  • Get Alerts

    ProPakistani Community

    Join the groups below to get latest news and updates.



    >