In an exciting reveal, the ICC has launched a striking new visual identity for the highly anticipated men’s and women’s Champions Trophy, adding a fresh, dynamic edge to the tournament’s brand.
The upcoming competition promises high-stakes action despite the obvious clouds hovering over it, uniting the world’s top cricket teams in a thrilling two-week battle where every match matters.
This marks the men’s Champions Trophy’s return since 2017 and debuts the women’s event in the T20 format, with each champion set to don the iconic white jacket.
The reimagined Champions Trophy will alternate every two years: an ODI format for the men featuring the top eight teams and, a T20 showdown for the top six women’s teams. Both tournaments will bring the best players to center stage in a contest that celebrates cricket’s elite, set against a backdrop of a bold and daring visual identity.
The new digital-first branding is designed to stand out with a vibrant, unconventional look that’s both playful and powerful according to ICC.
The logo is a typographic statement—confident, loud, and modern—crafted to challenge traditional design norms. ICC claims that it draws inspiration from the language of cricket, capturing the unique phrases and exclamations that define the game, as well as the names of superstar players displayed on their kits.
With this updated visual identity, the ICC Champions Trophy promises an unforgettable experience, connecting fans to the game’s energy and excitement, and celebrating cricket’s biggest stars on the world stage.