Some Windows 11 Versions Show Signs of “Windows Intelligence” Features

While Microsoft has not confirmed it, signs point to a rebranding of Windows AI features and the new name appears to be “Windows Intelligence.”

This change is expected to arrive despite some existing features, like the controversial “Recall” function, remaining untouched.

Rumors of “Windows Intelligence” have been circulating for a while. In October, Tero Alhonen revealed possible options for apps using AI services. More recently, X user Albacore found a “Windows Intelligence” settings placeholder in a Windows 24H2 build. This discovery further suggests the rebranding is imminent.

Microsoft has invested heavily in artificial intelligence, but simply using “AI” lacks brand identity. Apple cleverly uses “Apple Intelligence,” retaining the “AI” abbreviation while emphasizing its brand.

Microsoft seems to be following suit with “Windows Intelligence.” While “Apple Intelligence” conveniently shortens to “AI,” “Windows Intelligence” does not.

Despite recent updates to Copilot and delays to Recall, both sparking discussion among Windows users, neither appears slated for a “Windows Intelligence” rebrand yet. “Windows Intelligence” may become an umbrella term for Microsoft’s AI platform, offering users streamlined control over AI app data access and usage.

“Windows Intelligence” isn’t new to Microsoft; it’s been used for security updates delivered via Windows Update in recent years. These updates are separate from Microsoft Defender definitions.

However, this latest use of “Windows Intelligence” seems to replace “Windows AI,” discovered earlier this year in a Group Policy by WindowsLatest.

Rather than being confined to security, “Windows Intelligence” will likely encompass all AI features within the Windows operating system.