CM Maryam Nawaz Launches ‘Good and Bad Touch’ Campaign to Protect Children

The Punjab Home Department has launched a province-wide awareness campaign to protect minors from sexual abuse, following directives from the chief minister. The initiative focuses on educating children about the concepts of “good touch” and “bad touch” through an engaging animated series.

The campaign’s first episode introduces two animated characters, Haya and Bahadur, who guide young viewers in recognizing safe and unsafe physical interactions. The content is designed to be child-friendly, using polite and age-appropriate language to ensure children understand the importance of personal safety and early reporting.

بچوں کے تحفظ کیلئے محکمہ داخلہ پنجاب کی Good Touch Bad Touch آگاہی مہم!
اس مہم میں ہمارے دو ہیروز "حیا اور بہادر" بچوں کو بتا رہے ہیں کہ بیڈ ٹچ کرنے والوں سے گھبرائیں گے نہیں بلکہ ٹکرائیں گے!
آئیے اپنے نونہالوں کو محفوظ رکھنے کیلئے اس آگاہی مہم کا حصہ بنیے!
بچے محفوظ پنجاب… pic.twitter.com/TDevMRxcwe

— Home Department Punjab (@homedptpunjab) May 22, 2025

Carrying the message, “We won’t fear those who attempt bad touch; we’ll confront them,” the campaign encourages children to speak up about any inappropriate behavior they may encounter.

وزیراعلی پنجاب کے وژن کے مطابق بچوں کے تحفظ کیلئے محکمہ داخلہ پنجاب اور چائیلڈ پروٹیکشن بیورو کی Good Touch Bad Touch آگاہی مہم کا آغاز، اس مہم میں ہمارے دو ہیروز "حیا اور بہادر" بچوں کو بتائیں گے کہ بیڈ ٹچ کرنے والوں سے گھبرائیں گے نہیں بلکہ ٹکرائیں گے!
آئیے اپنے نونہالوں کو… pic.twitter.com/ueoGer4sMN

— Home Department Punjab (@homedptpunjab) May 21, 2025

A spokesperson for the Punjab Home Department emphasized the importance of the initiative, stating, “Educating children about personal safety is the need of the hour. This campaign not only raises awareness among children but also encourages parents and teachers to actively guide them on how to report abuse, whether it happens at home, school, or elsewhere.”

The campaign will be implemented across schools, community centers, and digital platforms to ensure it reaches as many children and families as possible.