Chery Automobiles has entered a new strategic partnership with Master Group of Industries to introduce a lineup of electric vehicles (EVs) and plug-in hybrid electric vehicles (PHEVs) in Pakistan. The Chinese automaker, recognized as the country’s leading vehicle exporter, marks this as its second major venture in the local market.
Earlier Hints and Market Expectations
In February 2025, industry sources had indicated that NextGen Auto, a Nishat Group subsidiary, was in talks with Chery to launch electric and hybrid SUVs. Rumors pointed to the Omoda E5 and Jaecoo J7 PHEV as possible candidates for the Pakistani market. These early signals suggested that Chery was exploring multiple avenues to establish its footprint in the country’s growing EV space.
Hyundai Nishat’s Parallel Move
Around the same time, Hyundai Nishat confirmed a separate collaboration with Chery’s Omoda and Jaecoo brands. These brands fall under Chery International, a subsidiary of Chery Holding. However, Hyundai’s agreement focuses on marketing Omoda and Jaecoo vehicles as independent products, without using Chery’s brand identity or vehicle platforms directly.
Master Group’s Direct Alliance
The newly announced agreement between Chery and Master Group signals a more direct partnership. It follows Master Group’s previous collaboration to introduce Deepal electric vehicles in Pakistan.
The addition of new electric vehicles is expected to provide more consumer choice and increase competition in a segment that has so far seen limited offerings.
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No point . If people can’t afford it. Bringing anything won’t work
all the EVs brought into pakistan are either very high price or very low quality. all have flopped