Samsung has demonstrated a first-of-its-kind privacy feature for the upcoming Samsung Galaxy S26 Ultra, showing how the display can hide content from side viewing angles while remaining clear to the user.
Last month, Samsung said it would introduce “a new layer of privacy” to the S26 Ultra. In a newly shared video, the company revealed how the feature works. When enabled, the screen appears black to anyone looking from the side, without affecting visibility for the person holding the phone.
The feature, called Zero peeking privacy, can black out the entire display or only specific areas, similar to privacy screen protectors. Samsung says the phone has per-pixel control, allowing it to selectively hide sensitive content such as notifications while keeping the rest of the screen visible.
Users will be able to manage how the feature operates. It can be turned on or off manually, or set to activate automatically in certain situations, such as when the user goes outdoors.
Some laptops already offer similar privacy tools. For example, HP markets its version as Sure View, while Lenovo calls its feature PrivacyGuard. However, those implementations apply to the full display and do not allow selective control over parts of the screen, unlike the S26 Ultra’s approach.
According to tipster Ice Universe, Apple is also interested in similar technology and may introduce it on MacBooks in 2029.
Samsung will unveil the Galaxy S26 series on February 25, which falls on a Wednesday next week.
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