NayaPay has been awarded Emerging Brand of the Year by Brands foundation for the standout year 2025, driven by its bold rebrand and strong online engagement. Brands Foundation is Pakistan’s premier non-profit organization dedicated to brand authorization and recognition.
NayaPay’s rebrand marked a clear shift from traditional industry norms, introducing a more relatable, expressive, and user-first identity. Instead of focusing purely on functionality, NayaPay leaned into building a brand that feels human and connected to everyday experiences.
The move paid off. Over the past year, NayaPay became one of the most talked-about brands on social media, with users actively sharing, engaging, and interacting with its content. From Instagram stories to LinkedIn feeds, the brand’s presence extended far beyond its app.
This level of organic engagement played a key role in turning NayaPay’s rebrand into a broader cultural moment rather than just a product update. With this win, NayaPay continues to strengthen its position as one of Pakistan’s fastest-growing fintechs, redefining how financial brands connect with the Gen Z audience.