EPL (Private) Limited has achieved a significant milestone at the Pakistan Digital Awards, securing two prestigious recognitions across key pillars of Pakistan’s digital transformation landscape. EPL’s ventures – CBA (Digital Distribution Platform) and Keytaab (Digital Learning Platform) – were honored for their contributions toward advancing digital commerce and digital learning in Pakistan. The recognition reflects EPL’s vision of building technology-driven ecosystems that solve real-world challenges and create scalable impact across the country.
The awards were received on behalf of EPL by Rizwan Jamil – Head of Product (CBA), Ibad Shahid – Head of Business Development (Keytaab), Kazi Abdul Muktadir – CEO Hilal Financial Services, Shahzad Najam – Country Head Sales & Distribution (CBA), Mustansar Ali Khan – Head of OSS & GR (Organizational Support Services & Government Relations) (CBA), and Aamir Khan – Zonal Sales Manager (CBA), who represented the organization at the Pakistan Digital Awards ceremony. Their presence underscored EPL’s commitment to innovation, collaboration, and digital transformation across multiple sectors.
CBA – Digital Distribution Platform, a flagship venture of EPL (Pvt) Ltd, was awarded “Best Retail & Distribution Technology” at the Pakistan Digital Awards for its role in transforming Pakistan’s retail ecosystem and accelerating digital financial inclusion.
CBA has developed one of Pakistan’s largest digital distribution networks, empowering more than 100,000 retailers across 500+ cities and enabling services for over 10 million customers every month.
Through its technology-driven ecosystem, CBA enables retailers to deliver a comprehensive portfolio of digital and financial services, including:
Keytaab, EPL’s digital learning platform, was awarded “EdTech of the Year” at the Pakistan Digital Awards for its role in expanding access to industry-relevant education and professional development. Keytaab has empowered thousands of students, professionals, and workforce participants through its digital learning ecosystem, helping individuals acquire practical skills aligned with the evolving demands of the digital economy.
The platform offers structured learning programs across emerging and high-demand disciplines, including Artificial Intelligence, Machine Learning, Coding, Information Technology, Business Management, Languages, Healthcare Operations, and other professional skill domains. By connecting learning with real-world industry requirements, Keytaab bridges the gap between education and employability, enabling individuals to strengthen their capabilities and prepare for future career opportunities.
Through its technology-enabled approach, Keytaab continues to democratize access to quality education by removing geographical barriers and creating flexible pathways for lifelong learning and professional growth.
These recognitions reinforce EPL’s position as a leading technology and innovation group committed to accelerating Pakistan’s digital transformation. Through its diverse portfolio of ventures, EPL continues to create scalable solutions that connect people, businesses, and institutions while driving financial inclusion, digital enablement, identity innovation, cybersecurity resilience, and future-ready skills development.
About EPL (Private) Limited: EPL (Private) Limited is a diversified technology group operating across digital distribution, payments, identity verification, cybersecurity, digital learning, and Islamic digital finance. Through its ventures, including CBA, Keytaab, Identity360 Global, CyberCure, Hilal Financial Services, PAK Islamic Digital Account, CBAPAY, and CBA Global, EPL continues to build innovative technology ecosystems that contribute to Pakistan’s digital economy and create sustainable value for businesses, institutions, and communities.