Polymarket reportedly paid online creators to publish deceptive videos showing them placing profitable bets and collecting large winnings on the prediction market.
A Wall Street Journal investigation found that the trades and winnings shown in many of the videos were not real.
The newspaper analysed 1,100 videos about Polymarket and reviewed instructional material provided to creators. Many clips were reportedly recorded using near-perfect copies of the Polymarket website rather than the company’s actual trading platform.
The replica sites allowed creators to display simulated trades and winnings that did not exist.
The report said Polymarket instructed creators not to disclose that the company had paid them. Some creators later added “@polymarket partner” to their social media biographies after journalists began asking questions about the arrangement.
The videos were also amplified by a network of social media accounts managed through a marketing contractor.
Razeen Khan, a college student who worked with Polymarket until March, compared the videos with fast-food advertisements that make products look more appealing than they are in reality.
Khan said the creators were depicting situations that can occur on the platform.
Polymarket said it remains committed to maintaining accurate, fair, and transparent markets.
The company also said it plans to audit its promotional content following the investigation.
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