Just 2 Brands Dominate Nearly 90% of Pakistan’s Tractor Market

Pakistan’s tractor fleet has more than doubled in twenty years, but the market powering that growth has barely changed shape.

The 7th Agricultural Census 2024 counted 986,998 tractors across the country, and just two brands, Massey Ferguson and Fiat, account for 863,322 of them. That is 87 percent of every tractor working Pakistani soil, a duopoly that has now survived six decades of farm mechanization.

Massey Ferguson is the undisputed leader with 519,653 tractors, more than half the national fleet. Its numbers have tripled since the 2004 machinery census, rising 202 percent from 171,943 units. Fiat, which includes Al Ghazi and locally branded New Holland Fiat models, stands second at 343,669 tractors, up 108 percent from 164,941 two decades ago.

The gap between the two has widened sharply. In 2004, the rivals were nearly neck and neck, with Massey Ferguson holding about 43 percent of the market and Fiat around 41 percent. Twenty years later, Massey Ferguson has grown its share to 53 percent while Fiat has slipped to 35 percent. In a market that added more than half a million tractors, one brand captured most of the new ground.

Drill into the model tables and the census reveals something remarkable. The single most common tractor in Pakistan is the Massey Ferguson 240, with 207,294 units in the field. Roughly one in every five tractors in the country is this one machine, a simple, decades old, roughly 50 horsepower design that farmers keep buying because every mechanic in every town can fix it and spare parts are never far away.

Fiat’s answer is the NHF 480, with 170,726 units, the second most common tractor in Pakistan. Between them, these two workhorse models make up nearly four out of every ten tractors nationwide. The horsepower data explains the pattern. Around 480,000 tractors, close to half the national fleet, sit in the 45 to 55 horsepower band, the sweet spot for the small, fragmented farms that dominate Pakistani agriculture.

Both brands owe their grip to local assembly. Massey Ferguson tractors are built by Millat Tractors near Lahore, while Al Ghazi Tractors assembles the Fiat and New Holland lines. Decades of local production have given the pair a price, financing, and after sales network that imported competitors have never managed to match.

The rest of the market is scattered. Belarus holds 44,481 tractors, New Holland’s separately counted imported line stands at 30,665, and Ford has fallen to 17,952, down 28 percent since 2004 and the only major brand to shrink. Smaller names such as IMT, Ursus, Universal, Tumosan, and YTO together barely register.

But the provincial data hides one genuine surprise. In Sindh, Belarus is the number two brand with 21,725 tractors, comfortably ahead of Fiat’s 18,294. Nearly half of all Belarus tractors in Pakistan work in Sindh alone. Balochistan tells the opposite story. Massey Ferguson holds an overwhelming 85 percent of the province’s fleet with 52,327 units, while Fiat has almost no presence there at all, with just 404 tractors.