Another major source has confirmed that OnePlus will begin shutting down its operations outside of China, starting with the United States and Europe as early as this week.
The report comes from Bloomberg’s Mark Gurman, citing a person familiar with the matter.
The consumer electronics brand gained a loyal following through its aggressively priced Android smartphones. However, its influence in the global smartphone market has declined significantly in recent years.
According to Gurman, the shutdown forms part of a broader restructuring at OnePlus’s parent company Oppo, formally known as Guangdong Oppo Mobile Telecommunications Corporation Ltd.
The source asked not to be identified because the plans remain private. A spokesperson representing Oppo and OnePlus declined to comment to Bloomberg.
OnePlus will continue operating in China for now. However, the company plans to extend the shutdown to the rest of the world, including India, at some point in 2027.
Realme, another smartphone business owned by Oppo, will also exit the Chinese market.
Bloomberg reported that Oppo is making the changes because of financial challenges across its smartphone businesses and limited momentum in the US, Europe, and India.
The company is also facing geopolitical concerns related to a Chinese brand selling smartphones in the US. In addition, Apple Inc. has filed a lawsuit involving trade secrets.
As part of the restructuring, Oppo will focus its efforts on Central Europe. It will also concentrate on selling Realme devices in the Nordic region, including Finland, Denmark, Sweden, and Iceland, where the company has achieved greater success.
OnePlus was once a popular emerging smartphone brand among technology fans and Android enthusiasts. Its early phones received positive reviews for combining strong performance, uncluttered software, and affordable prices.
However, the company now holds a much smaller position in the smartphone market.
Apple and Samsung Electronics Co. continue to dominate the US market. OnePlus also remains behind smaller competitors, including Lenovo Group Ltd.’s Motorola and Alphabet Inc.’s Google.
Oppo has performed better in China, where it trails market leaders Huawei Technologies Co. and Apple.
However, rising memory costs and higher smartphone prices have slowed sales. IDC said Tuesday that smartphone shipments in China fell 4.3% in the second quarter compared with the same period a year earlier.
The component shortage has also made it harder for smartphone manufacturers to develop low-cost devices. Affordable phones were a key focus of OnePlus’ Nord lineup.
The company’s latest premium smartphone, the OnePlus 15, also faced a difficult US launch. Its introduction was delayed because of last year’s government shutdown.
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