Xiaomi Expects RAM Crisis to Stabilize, Raises Sales Target

Xiaomi has reportedly raised its annual smartphone sales target as it expects memory and storage prices to stabilize.

According to a new supply chain report, Xiaomi has increased its yearly smartphone shipment target from around 90 million units to 110 million units.

Q1 Shipments Fell Sharply

The revised target comes after a difficult start to the year. Xiaomi shipped 33.8 million smartphones in the first quarter of 2026, down 19.2 percent compared with the same period last year.

The decline came as rising memory and storage prices pushed up smartphone costs and affected demand across the market.

Entry-Level Phones to Drive Growth

The report claims most of Xiaomi’s additional shipment volume will come from entry-level smartphones.

This suggests the company expects demand to improve in lower-price segments if component costs stop rising or begin to ease.

A person familiar with the matter said Xiaomi raised its target because it believes memory prices are close to reversing and could stabilize.

Memory Prices Have Hurt Phone Makers

The ongoing memory shortage has increased costs for several smartphone brands.

Higher RAM and storage prices have pushed up retail prices, reduced margins, and forced some products to face limited availability or cancellation.

In April, Xiaomi President Lu Weibing said the company was paying $222 more than it did in Q1 2025 for a package containing 12GB RAM and 512GB storage.

Stabilization Could Help Customers Too

If memory prices stabilize, smartphone brands may get more room to control prices and improve availability.

That would also benefit customers, especially in budget and midrange segments where small cost increases can strongly affect final pricing.

For now, Xiaomi appears to be preparing for a better second half of the year, with entry-level phones expected to play a major role in its shipment recovery.