850 McDonald’s Restaurants Closed Down In Russia

McDonald’s Closes 850 Restaurants In Russia Following Ukraine Invasion

In order to protest Russia’s invasion of Ukraine, McDonald’s has decided to temporarily close down business in the 850 Russian restaurants. Along with McDonald’s, Starbucks, Coca-Cola, PepsiCo, and Yum have made similar decisions about their businesses in Russia. These US-based companies might have made the decision because of the increasing social media pressure that was building up over the past few days. The demand of the public was to cut ties with Russia. Consequently, McDonald’s made an announcement on Tuesday. According to their statement, the fast-food chain will temporarily close down its 850 restaurants and pause business in Russia.

McDonald’s further announced that it will continue to pay wages to the 62,000 Russian employees. Hence, they are not to be affected by the closure. This is what the CEO Chris Kempczinski has to say about the situation; “The conflict in Ukraine and the humanitarian crisis in Europe has caused unspeakable suffering to innocent people”. He further says, “We join the world in condemning aggression and violence and praying for peace”.

This decision by McDonald’s is a notable step by a company that has usually shied away from polarizing topics in the past. Seldom has McDonald’s inserted itself into situations like these. This signifies a change in the global culture as businesses and corporations are no longer impartial on global issues. Rather, the corporations are now reactive and are openly expressing their stance. Shortly after McDonald’s made this announcement Starbucks, PepsiCo, and Coca-Cola also announced that they would pause operations in Russia.

McDonald’s Taking A “Leadership Stand”

850 McDonald's restaurants

A restaurant analyst Aaron Allen says in a statement that McDonald’s decision to show solidarity with Ukraine is the boldest move made by a fast-food chain of this magnitude. “This will absolutely be a watershed moment and will reflect a precedent, not just for war but for other causes or means of showing solidarity,” he says. Allen further expressed “You’re pretty much closing off your revenue to make a statement. Agreeing to put purpose over profits is an indication that world’s largest restaurant chain taking a leadership stand”.

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