Order McDonald’s In The Metaverse

Yes, you read it right, order McDonald’s in the metaverse! After having filed 10 trademark applications, the world’s largest fast-food chain is to enter the metaverse. The chain will operate in the metaverse by providing downloadable multimedia files for audio and video applications, artwork, and NFTs. The virtual restaurant will provide both, actual and digital products to the customers. This metaverse restaurant will feature a home delivery option through which you can get actual food delivered to your home. So, you can order McDonald’s in the metaverse and cherish the food in real life. Ordering the food in the metaverse and getting it delivered to your home is probably the most fascinating feature of this development.

Josh Gerben, trademark attorney and founder of Gerben Law adds to the excitement. “So, say you’re in a virtual world and you’re playing games and you get hungry. Instead of getting off your couch, you can walk down the street in the metaverse and walk to McDonald’s and virtual clerks take your order, and in 20 minutes, your order comes to your door”. He further adds “It might seem strange to some folks, but it’s a thing”. Well, it is strange, and it will remain hard to believe for the longest time.

Bringing the Two Worlds Together

This idea of McDonald’s metaverse restaurant is sure to bring virtual and physical worlds together. The virtual foods and beverages will be offered as downloadable multimedia files. In addition to the food, the fast-food restaurant will also be providing entertainment services to the customers. As part of the entertainment services, there will be online actual and virtual concerts, as well as other events.

There is most definitely a high chance of approval of the trademarks. It has been reported that the USPTO is expected to take almost 8 to 9 months to approve the trademarks. Even if the trademarks do not get approved by any chance, McDonald’s definitely has big plans for the metaverse. As new as this concept might be, it is a good attempt by the brand to increase customer engagement.