TikTok Plans Getting Into The Restaurant Business

TikTok recently announced its partnership with Virtual Dining Concepts. TikTok Inc. aims to launch a delivery-only food service that will operate through different restaurant locations across the United States of America. The service will officially begin in March next year. The cause of this initiative is most probably the fact that 1 billion people use this platform monthly and it’s worth taking the risk. Virtual Dining Concepts has helped a lot of restaurants and the most prevalent among them is Mr. Beast Burger owned by YouTube star Jimmy Donaldson. Therefore, there is now a plan to launch 300 TikTok restaurants across the USA. A platform with a billion users can generate benefits for any brand.

The TikTok Restaurant Menu

TikTok plans to operate out of the food chains that Earls owns. The restaurants particularly include Bertucci’s and Buca di Beppo. The delivery menu will be inspired from the food trends that are viral on TikTok and have the most viewership. The most common among these dishes is the baked feta pasta. This is the dish which is most searched on Google in the year 2021. In addition to this, some other dishes that are viral and will hopefully make their way to the TikTok kitchen include smash burgers, pasta chips, and corn ribs. The prices at TikTok restaurant will be set in accordance with the other Virtual Dining Concepts restaurants. This means that this food will be affordable for the majority.

Variations In The Menu

The menu is expected to change quarterly. Not only that, any dish that starts going viral will make its way to the TikTok kitchen menu. This is a huge good news for the foodies. Also, if the idea prospers well, the TikTok kitchen might as well become a worldwide thing.

The Profits From The Business

TikTok ensured that the profits from this business will safely reach the creators of the dishes. Resultantly, this initiative will support culinary talents to a great extent. The business, however, needs to find a way to gain authorship for dishes that belong to more than one creators.