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Top 7 Housing Projects by Sky Marketing

Sky Marketing is one of the leading organizations that has been able to make a name in Pakistan’s real estate business. Not only this, but it’s also working on many different housing projects throughout Pakistan, including Bahria Enclave Islamabad, Gulberg Greens, Taj Residencia, Faisal Hills Islamabad, etc. and many more projects. 

Housing Projects and schemes have recently been seen on the rise in the past two to three decades, especially in Pakistan. 

This rise is mostly attributed to housing societies being somewhat similar to smaller towns or cities, that provide customers with all basic necessities. This is the reason why people are sticking with housing societies at this day and age.

Housing societies and schemes are developed with the idea that people should be able to live away from the hustle and bustle of the city life. That’s why in many major metropolitan cities of Pakistan, the development of housing societies has been initiated.

Sky Marketing has had the opportunity to work with many housing projects in the country. The following are some of the 7 major housing projects that the company is working on:

  • Blue World City Islamabad
  • Park View City Islamabad
  • Capital Smart City Islamabad
  • Lahore Smart City
  • Islamabad Cooperative Housing Society (ICHS Town)
  • University Town
  • B17 Multi Gardens

Like a few fortunate countries, Pakistan has materialized a positive impact on society due to different housing societies. Most of these projects are state-of-the-art projects with high-end design and architecture, which are up to par with international standards. 

Sky Marketing aims to create a great market image for all emerging and existing housing societies. Even though these societies are still developing, they have been able to capture the eyes of many investors and future residential customers.

Blue World City Islamabad:


The first project that Sky Marketing undertook is the Blue World City. Blue World City is a project of Blue Group of Companies for more than two decades. Blue World City has been the talk of the town. As it is currently the most affordable housing project in the Islamabad Capital Territory, it has become quite popular among investors, who are looking for affordable places to invest in. 

Blue World City is located on the main Chakri Road near Chakri Interchange on the Lahore-Islamabad Motorway M2. It is also one of the societies near Islamabad and Rawalpindi cities, as well as the new Islamabad International Airport. It has many renowned society neighbors including Capital Smart City Islamabad, University Town, Top City etc. 

Project Details:

Blue World City has acquired a total land of 5000 kanals, while the whole area is divided into four phases and then into sub plots and blocks. Following are the plot sizes that the society is offering:

  • 5 Marla, 8 Marla, 10 Marla, 1 kanal and 2 kanal residential plots,
  • 4 kanal and 8 kanal Farmhouses
  • 5 Marla and 8 Marla commercial plots

The society has offered a 3 year & 4-year installment plan for the convenience of its investors. Bookings start with only 10% down payment which is as low as Rs. 80,000/-

Facilities and Amenities:

Blue World City offers a wide range of facilities and amenities of the highest class. Following facilities are currently being offered:

  • 24-hour security
  • City Mosques
  • Establishment of public transport
  • Wide roads 
  • Load-shedding free environment
  • Establishment of basic life necessities
  • Entertainment, adventure clubs etc.
  • Overseas Block for overseas Pakistani Residents

Park View City Islamabad:


Another very well renowned housing society that Sky Marketing is working on is the Park View City housing society. It’s a project of Vision Group. 

Park View City is being developed on the beautiful mountains of Bani Gala in zone IV of Islamabad. This site is popular among investors for its scenic views, and high-end facilities.

Park View City offers affordable rates with breathtaking views for investors and residents. The atmosphere is great, and businesses can peacefully thrive here.

Park View City is located right opposite of Bahria Enclave, another well renowned housing project in Islamabad. Access is available through Kurri Road and Bani Gala.

Project Details:

The Park View City has acquired 1200 kanals of land with several commercial and residential blocks. The housing society is divided into alphabetical blocks, and each block has its own specialty. Following are the available plot sizes:

For residential plots:

  • 5, 8 and 10 Marla plots
  • 1 and 2 kanal plots

For commercial plots:

  • 6 and 8 Marla plots

Facilities and Amenities:

Park View City offers state-of-the-art facilities and amenities. These are some of the best facilities being offered:

  • Developed Society
  • Health center and Hospitals
  • Educational Hub
  • Entertainment, cinemas, etc.
  • Commercial Hub
  • You can build your house according to your choice
  • Gated and secured community
  • Overseas Block for Overseas Pakistani citizens

Capital Smart City Islamabad:


Capital Smart City is one of the first ever Smart Cities under development in Pakistan, 4th in Asia. Becoming the talk-of-the-town setup, Capital Smart City is a collaborative project between Future Holdings Developments and Habib Rafiq (Pvt).

A large part of the Capital Smart City is focused on enhancing natural features of the society. The plan includes new infrastructure, such as public transport networks with strategically placed stations, Central Boulevard, and a torrent of high-rise buildings.

The housing society is located within a 5-minute drive from Islamabad International Airport. It is situated near the Lahore-Islamabad Motorway at a distance of 9.2 km from M-2 Toll Plaza. 

Its neighboring societies include Blue World City, University Town Islamabad, Qurtaba City and Eighteen Islamabad. 

Project Details:

The Capital Smart City housing society has availed a good 55,000 kanals for development. As of June 2020, the housing society has secured access to 80,000 kanals of land and will be the biggest housing society in the area. Following are the available plot sizes:

For residential plots:

  • 5, 7, 10 and 12 Marla plots
  • 1 and 2 kanal plots

For commercial plots:

  • 4, 6 and 8 Marla plots

Facilities and Amenities:

Capital Smart City offers smart facilities and amenities to provide the best living experience. Following facilities are being provided:

  • Eco-Friendly City
  • Advanced Security
  • Metro bus system
  • Underground Electricity
  • 24/7 Water, gas & electricity
  • Smart apps i.e. traffic, weather, electricity, internet
  • Overseas block
  • Mosques, Parks, lakes
  • Recreational Activities
  • 18-Hole Golf Course
  • Moven Pick hotels & Resorts

Lahore Smart City:


Just like Capital Smart City in Islamabad, there is also the development of the Lahore Smart City, Which, too, is a collaborative project of Future Holdings Developments and Habib Rafiq (Pvt). 

Lahore Smart city is not launching yet but as Lahore is a metropolitan city, and also a hub of cultural and financial activities, Capital Smart city Lahore is forecasted to be a much larger success than their first project.

The housing society is going to be situated near the Lahore Bypass near Kala Shah Kaku. Which will be located right next to the Lahore interchange. Not only this but it will be accessible from both the Motorway and GT Road. It will also have another accessible route which is from Lahore Ring Road. This will help residential folks to connect the Lahore Smart city housing society with the rest of Lahore. 

Project Details:

According to information given by developers, the housing society has acquired almost 20,000 kanals of land of streamlined property across Lahore by-pass, where this residential venture will be developed in the coming months and years. Following are some of the plot sizes that are available to invest in:

  • 5 and 10 Marla residential plots
  • 1 kanal residential plots

Facilities and Amenities:

Following are some of the state-of-the-art facilities and amenities that will be provide in Lahore Smart City:

  • Ecofriendly City
  • Higher Level of Security
  • Green and sterile surroundings
  • Metrobus system
  • Underground Electricity
  • 24/7 supply of water, gas, and power
  • Smart programs and applications, for example, locating visitors, weather forecast, power, internet
  • Number of world-class Hotels, Shopping facilities,
  • Sports complexes, community clubs and nightclubs
  • Special Overseas block
  • Jamia and sector mosque
  • Parks and beautiful lakes

Islamabad Cooperative Housing Society (ICHS Town):


Unlike many of the high end and luxurious housing societies that Sky Marketing is working on, the Islamabad Cooperative Housing Society (ICHS) Town is one where it caters to the needs of individuals who have a limited budget or have a low income. 

It is one of the housing schemes built-in proximity to Islamabad and Rawalpindi. It entertains its residents with the necessities of a very comfortable living. Furthermore, it is a semi- government project launched to provide absolute comfort and quality living. Located close to Islamabad, the housing project presents exquisite views of glorious Margalla Hills. 

The housing project lies near Fateh Jang Road. It is one of the societies which has close access to the new Islamabad airport. Society is at an advantage with its location as it is situated close to CPEC route only at a distance of 3-4 kilometers from New Islamabad International Airport.

Project Details:

The total area that has been acquired by the housing society is around 5500 kanals. The housing society claims to cater the needs of 35-40 thousand residents. The society offers the following plot sizes to its investors and residents:

  • 5, 7, and 10 Marla plots
  • 1 kanal plots

Facilities and Amenities:

ICHS Town provides its residents and investors the best of the best facilities and amenities to its residents for a much easier living:

  • Underground Electricity
  • Water
  • Gas
  • Mini Golf club
  • Community club
  • Gated community
  • Wide network of roads
  • Mosques, Hospitals & Schools
  • Parks and Shopping centers

University Town Islamabad:


University Town Islamabad is an absolute masterpiece in terms of beautiful scenery and amazing views of Islamabad. One of the main benefits that University town has is the affordability rates. Unlike other very well-known high-end housing societies that can be a major issue when it comes to investing, the University Town deems to make comfortable and quality living for all.

 It is situated on the Kashmir highway near Lahore-Islamabad Motorway interchange and at only 5 minutes away from the New Islamabad Airport.  The absolute selling point of this society is being located next to the Motorway on Kashmir Highway Link Road right before the toll plaza.

University Town shares a boundary wall with Eighteen Pakistan and is just a mere 10-minute drive from Blue World City.

Project Details:

The housing society has acquired a land of 4500 kanals and is being built on a rural land. The University Town has used the alphabetical naming block system. Following are the plot sizes available:

  • 5 and 10 Marla Plots
  • 1 kanal plots

Facilities and Amenities:

Following are the facilities and amenities that University Town is providing to its residents:

  • Gated Community
  • Single Entry System Security
  • Club and Community Centre
  • Car Parking Area
  • Sector and Jamia Mosques
  • Hospital & Medical Center
  • Parks and playgrounds
  • Mosques and Schools

B17 Multi Gardens:


B-17 is a new sector being developed in Pakistan by Multi-Professional Cooperative Housing Society (MPCHS) which is also known as B-17 Multi Gardens. It is located at the foot of the Margalla Hills and provides absolute breathtaking views of Islamabad. 

B-17 Islamabad is an ideal investment opportunity in the current scenario of real estate business in Islamabad due to its location and world-class development. It has been seen to be very popular in the eyes of investors. 

The sector is being developed in Zone II of Islamabad. The society is situated as such that it touches the GT Road from one side and Peshawar- Islamabad motorway (M-1) on the other side. 

Project Details:

The Multi Gardens has been able to acquire a land of 16,000 kanals. The whole area is divided into blocks A, B, C, D, E, F & G. Following are the plot sizes available:

  • 5, 8 and 10 Marla plots
  • 1 and 2 kanal plots

Facilities and Amenities:

B-17 provides a lot of facilities and amenities for its investors and future residents. And these are state of the art facilities:

  • 24/7 Water
  • Underground electricity & Sui gas
  • Mosque, Community center, Sport Clubs
  • Medical center
  • Police station
  • Water Filtration plant
  • Playground, Parks, Jogging tracks
  • Hotels & Commercial center
  • Shopping malls & Food Street
  • Fuel Filling station
  • Schools/colleges & Universities


Housing societies have become the go-to venues for people to invest. Moreover, people have opted to live in housing societies stationed outside the city zone, rather than living in the hustle and bustle of the city life. 

Considering the demand for living homes has grown in Islamabad, there’s a boom of residential ventures, and with the main cities being over populated, the concept of out-of-city housing societies has increased.

Sky Marketing has played a significant role in providing information to people about housing societies. Along with working on several housing society projects, the company has made a name for itself in the marketing and real estate world.

Written by Salman