Asim Jofa has created a legacy in bridal couture. He started with a jewelry line over a decade ago and has since then emerged as a giant in the fashion industry.
His upcoming bridal collection ‘Farozaan‘ will leave you star-struck will all that star power. Asim Jofa has a star-studded line-up of actresses to model for the catalog.
Apparently the collection brings together traditional silhouettes and intricate embellishments. Like when’s the last time you saw a kumar-band (chain belt) with a frock? Like something from a period drama.
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We’re seeing a lot of other traditional jewelry items and color combinations like kayseri (saffron) and pink.
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Even a regular shalwar kameez is laden with intricate embroidery.
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Not even white makes a low-key outfit. Those glasses made the look more like something Hareem Farooq would wear.
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Maybe its Sarwat Gillani but there’s nothing mellow about this pink and beige ensemble.
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This off-shoulder, ab-bearing outfit doesn’t look traditional at all but take a closer look at the jewelry, fabric, and embelishment and you’ll feel that wave of nostalgia.
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There’s just something so quintessentially South Asian about jhumkas and kundan jewelry.
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What’s with all the retro vibes and square sunnies.
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Those frill sleeves really add a medieval vibe.
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Diamonds and blue always go together.
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Can’t wait to see the full collection come out
About Asim Jofa
Asim Jofa carried on the family trade with a jewelry line titled ‘The Diamond Gallery‘ 12 years ago. With his background in design transitioning from his exclusive diamond boutique to a high-end clothing label wasn’t difficult for him.
He’s certified in Design from the prestigious Central Saint Martins. He also has many awards under his belt as a fashion designer. Back in 2012 he won the ‘Best Designer Brand‘ accolade at the International Asian Fashion Awards (IAFA).
That same year he bagged the ‘Collection of the Year‘ award at the Pakistan Fashion Awards.
