Mangoes are the essence of summer and we are glad to have them back in the market. And this Dubai supermarket is selling mangoes in the most ‘Dubai way’ possible.
The Pakistan Super Market in Dubai is selling mangoes in Lamborghini for just DHS 150 and it has blown our minds. Not only that, but customers get to savor a joy ride in the car as well.
The supermarket came up with this business strategy last year and it reportedly doubled the sales of the fruit.
This Dubai supermarket is selling mangoes like no other
They are back with the iconic ‘Mango in a Lambo‘ scheme this year too. Dubai residents can get their mangoes delivered in a Lamborghini, with a minimum order of three boxes, on a first come first serve basis.
Mohammad Jahanzaib, the managing director at Pakistan Super Market Dubai, told the Khaleej Times that the service was launched on June 1 in Dubai with the intention to ‘spread the message of love.’
They delivered around 1,100 boxes last year through this seasonal Lamborghini service and have already received a number of inquiries for mango delivery through the supercar this year too.
“We are confident of delivering more than 2,500 mango boxes through the Lamborghini service this season. We have received a very positive response from our last year’s campaign. It was an experience like none other as we have made so many unforgettable memories from our Mango in a Lambo campaign,” he said.
Customers, especially children were thrilled to experience the Lamborghini ride and they have decided to make it free this year too.
“We have decided not to raise the prices this year even though the expenses and logistics costs continue to rise. Even our Lamborghini delivery service is free for all,” he said.
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Height of stupidity.