Adidas capitalized on Argentina’s success in the World Cup final with a new, creative concept to celebrate it. It said that sponsoring Lionel Messi “has paid off handsomely for Adidas”.
The company paid an incredible tribute to the Argentine legend, showing his evolution to his lifting the World Cup trophy over France as its logo, with the tagline ‘Impossible is Nothing’ .
The 3D billboard was placed ‘Dubai Frame’ in Zabeel Park Jogging Track – Al Kifaf – Dubai. Adidas also shared the billboard on social media and it went viral.
The digital masterpiece was designed by the creative minds at TBWA Worldwide, an international advertising agency, and adapted by Vertex CGI.
Impossible is Nothing pic.twitter.com/3Wnzu5G5Ux
— adidas Football (@adidasfootball) December 18, 2022
In other news, Havas Middle East projected images of Messi onto the Ain Dubai, a massive observation wheel in the city.
The Word Cup final fever hit Pakistan hard as well and a couple celebrated Argentina’s victory at its mehndi ceremony on Sunday. A video of the wedding couple’s friends dancing while wearing Argentinean jerseys went viral, and left the internet in splits.
Interestingly, TikToker Laiba Khurram photoshopped herself with the seven-time Ballon d’Or winner, with a big cutout of her face over that of his wife, Antonella Roccuzzo.
She captioned it,
Allhumdullilah we won successfully 😗
