As Eid approaches, fashion enthusiasts in Pakistan are eagerly anticipating Asim Jofa‘s latest Eid Lawn Collection. The pre-bookings for this exquisite collection start on 2nd March 2023, so mark your calendars now!
With prices ranging from Rs. 3,000 to Rs. 12,000 for both unstitched and sewn dresses, this collection is the perfect blend of affordability and luxury.
Asim Jofa burst onto the fashion scene as a breath of fresh air. He started with a jewelry line 12 years ago, establishing the highly exclusive, one-of-a-kind diamond boutique, The Diamond Gallery.
After obtaining his certification in design from the prestigious Central Saint Martins, Asim went on to create ripples in the fashion industry. He has achieved great acclaim for his various collections displayed on the runways in the fashion capitals of the world.
Asim was honored with the IAFA International Asian Fashion Awards as the Best Designer Brand in 2012, and he also bagged the Collection of the Year award held by the Pakistan Fashion Awards in the same year.
The first picture in the collection features the renowned Pakistani actress and model Syra Yousuf, who seems to have stepped out from the era of Lukhnawi Nawabs with her majestic stance and timeless charm.
She is wearing an ethereal ensemble fashioned on raw chanderi lawn rendered with chikankari embroidery technique endowed with matte gold 5mm sequins, giving it an authentic feel.
It comes with an embroidered dupatta with the center part being all over embroidered in a floral pattern trimmed with heavy borders, and it comes with dyed trousers.
The second image in the series includes a stunning model dressed in vibrant purple, which is perfect for the spring season. This wonderfully embroidered design has been combined with dyed cambric pants from the company.
The third picture shows another attractive model in a lovely self-jacquard with orange and rust tones, making this design a valuable addition to your summer wardrobe.
The fourth picture depicts the model in an artistically pleasant texture wearing a Cambridge blue costume. It features paired sleeves with beautiful embroidery. This minimal dress is an ideal option to look elegant at everyday events.
The fifth picture shows Syra Yousuf once more, this time in a richly drawn shirt fashioned into center and side panels bordered with contrasting silk borders and capped with long necklines on the front and back, giving this design an edge beyond all others.
It has a fuchsia chiffon dupatta with intricate embroidery and solid colored pants.
Last but not least, the sixth picture showcases Pakistani actress and model Ramsha Khan, who looks stunning in rich plum and brilliant magenta, both of which appear in this classic design.
Magenta appliqué inserts stitched in light rose gold zari, sequins, and mauve thread converted into dramatic designs create an eye-catching pattern on the long shirt. It includes a delicately embroidered chiffon dupatta and colored trousers.
Asim Jofa’s current Eid Lawn Collection displays his devotion to the art of fashion. His flawless designs, beautiful stitching, and use of luxury materials make this line a must-have for every fashion-forward lady in Pakistan.
So, what are you holding out for? Book your favorite dress from this collection beginning March 2, 2023, and prepare to dazzle during Eid.
