Bernie Sanders is making quite the splash with his Presidential campaign. In fact, he has made it a point to ensure that even minority communities in USA feel included. This also includes groups whose medium of instruction is Urdu!
Recently the Vermont Senator put out campaign ads in Urdu for the Presidential Elections Campaign 2020.
Now you must be wondering, why go with Urdu ads? There’s actually an estimated five lac Americans of Pakistani descent in the United States out of an estimated 329.45 million people, according to the US Census Bureau’s population clock.
Yet despite these low numbers, Bernie Sanders wants everyone to feel included.
Recently, he had this to say in an interview:
“We are a big country with a whole lot of folks from different backgrounds. I’m running for president, and I think if I’m invited, I should speak to as many of those groups as I can.”
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It’s definitely working as Pakistani-Americans have lauded the Urdu campaign ads.
Thank you @BernieSanders for sharing messaging in different languages including Urdu. This makes me feel like there is a candidate who actually cares about speaking to the Pakistani American & Urdu speaking communities. Translation: healthcare is a human right pic.twitter.com/c80CZvHhyo
— #JustTransition (@DarakshanRaja) January 15, 2020
the @BernieSanders facebook page announced his win in iowa in urdu and im losing it pic.twitter.com/NkVytOjd0n
— 🇵🇸 Basit 🇵🇸 (@BasitAli92) February 10, 2020
The campaign ads highlight key objectives on Sanders’ campaign agenda (such as universal healthcare). The ad specifies how his ‘Medicare For All’ program even extends to obtaining eyeglasses, hearing aids and dental care.
Even now, many medical insurance policies do not extend to visits to ophthalmologists and dental care, and Sanders wants to change that for the better.
Then there was one for ending military intervention abroad.
https://twitter.com/IamUmer1/status/1220495834904776707
Other ads addressed social security, an objective on Senator Sanders’ agenda from the very beginning.
These campaign ads didn’t stop at Urdu. Bernie even put out campaign ads in Hindi and Bengali.
https://twitter.com/AmarShergillCA/status/1222690128973295617
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Desis for Bernie
There’s a whole Twitter trend ‘DesisForBernie‘. Turns out the independent Senator has the desi community on his side. Even Bernie’s own campaign manager contributes to this Twitter trend.
https://twitter.com/Karish4VA/status/1222957875850633217
Besides all the praise, people got creative and made some ads of their own.
https://twitter.com/oalejel/status/1217335962742808577
Some volunteers pitched in memes. All in good humor of course.
