The well-celebrated designer Zara Shahjahan recently launched her latest festive collection basically for the season-end wedding. The collection Humraaz features models Eman Sulieman and Sauban Umais in intimate poses to depict the concept of love behind this collection.
Zara Shahjahan started her design career in 2004 after graduating from the prestigious National College of Arts (NCA) in Lahore. Over the years her design house has grown beyond borders due to her understanding of different cultural genres of style. She has become an eminent Pakistani Fashion Designer in the fashion world and availed her presence best on world fashion ramps.
Zara Shahjahan is a brand that can be considered luxury and niche as it falls in the higher end of the spectrum for its bridals, unstitched and it’s ready to wear lines.
Recently this high-class brand launched its latest collection of formal bridal’22 in the name of Humraaz. Humraaz is an ode to love, one defined by the intimacy of shared secrets, between lovers and friends. Here are a few clicks of the shoot of the collection below,
As soon as the collection went viral on the internet, netizens started flaking the brand for promoting vulgarity with their shoot. Here are a few comments by the outraged keyboard warriors.
What do you think about this shoot for the Zara Shahjahan collection? Share your thoughts below.
Shoots is to grab attention of whom? If you want to promote your brand of clothing then focus should be on clothes.not nudity .sham on this .it just becoming trend .i think those people work on some nasty agenda.
Looks like a movie scene
I thought if it s not pakistan, inna lillahi wa inna illaihi raujion. Kuch to Allah ka khauf kero.
Don’t Say Anything Just Unfollow And Boycott This Brand Shame On You And Your Models..💔
Is this brand selling clothes???? What a disgusting and awful…. Being a Pakistani and a human being I’ll not encourage this kind of begairti….
بےشرم لوگ
Yani kuch bhi
Astagfirullah it i vulgarity na mehram kai sath upsr wou bi publicly toba
Bari behayai phela rahy hen .Allah ky zaab sy darna chahye inko..
Old tactic when the designer is not confident they use these tools to receive attention lolz!!!!
is mai kpryyy kahannnn nazrrr arhyyy hainnnnn???????
What is the relationship between hug and brand
This is really disgusting.It is good to read that our peole know that peole like sara shahjahn are going to spread vulgarity and we should stop follow these type of brands.
En 2no k nikha karwana chahiye
Brand zara ko band karwa dein es k behhoda picture pe
brand ka business alag karein
or
apne jism ka business alag.
apna rate brand ki tarah per hour or per place alag mention kr dejeay ga.
Ak hi owner ki 2 shops houn too client bhi achacy pasay dayta hy
How you are showing your dress in black and white pics?
Ridiculous…what a shame for us.
I guess she’s trying to copy Sabya Sachi without taking into consideration the fact that all this doesn’t suit her culture.
For money they can even shoot without clothes, hugs are very normal for them they are shameless
ان لوگوں کو اسلام و حیا اور پاکستانی ثقافت سے کیا غرض ۔۔۔ان کو تو بس پیسے ہی کمانے ہیں۔۔ اگر کوئی دوسرا اسکی بہن کو اس طرح گود میں لے کر اس برانڈ کی تشہیر کرے تو اس کو کس طرح لگے گا۔۔۔ کیا یہ ضروری ہے کہ ہم ہر چیز میں مغرب اور ہندوستان کی تقلید کرے۔۔۔ یہ بھی اپنے آپ کو مسلمان کہلاتے پھیرتے ہیں ۔۔۔ افسوس صد افسوس
Just unfollow her
In pe na koi case hoga na fatwa lagy ga. Lanat ho Allah ki in sab pe aur un dab pe bhi
Love is felt . This shoot depicts lust. Agar dulhan simat ke sharmati hui dulha ko chupke se dekhti tou kitna attractively feminine hota.
Aur dulha tou DOODH WALA lag raha hai.
Very low publicity 🙄
Kamasutra
Es gundi ka bicot kro
Shame
Boycot this brand
It’s An Islamic country
Zubanay khalk ko naqar e khuda samjho esay kam mat karo jis say Allahpak naraz hona ese bayhayaee kay baghair bhi ap kay kapray humain pasand hain
Average brand designs with pathetic modeling, it doesn’t seem to be clothing brand rather Kamasutra stars.