Everyone loves when someone appreciates and accepts a positive part of their culture. So when Colors singer, Jason Derulo posted a TikTok making jalebi, desi Twitter went wild.
The singer posted a TikTok making the syrupy-sweet treat as his remix of Bollywood song ‘Jalebi Baby‘ plays in the background.
https://twitter.com/gurleennn/status/1407486558958067713
LOOOOOL now this has made my morning!
Jalebis are definitely an underrated desi snack https://t.co/WLBzuuWpjB
— Nuz. | নুজহাত (@ThenSheAppears) June 23, 2021
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He even went as far as to make them from scratch, no box mix. For someone that hasn’t grown up around homemade or even store-bought jalebi he did pretty well.
https://twitter.com/shrnkr_/status/1407545193654521857
https://twitter.com/snowberali/status/1407637521140494339
I would have never imagined in my life that I would watch Jason Derulo make jalebi pic.twitter.com/tKfbeEXs5x
— sb (@suhighness) June 23, 2021
But not everyone is loving it. Some people on desi Twitter simply asked why the Swalla singer was even making desi sweetmeats.
https://twitter.com/afshandl/status/1407474517119733766
Other South Asian Netizens answered that question. Same reason everyone’s been making naan during the lockdown.
https://twitter.com/Suppu_3/status/1407728743137693706
Meanwhile, the real answer to that question lies in the Marry Me singer’s caption on TikTok;
“For those of you still wondering what a jalebi is.”
Maybe people were curious what the chorus line in his remix of the Bollywood track ‘Jalebi Baby‘ really was. Plenty of other TikTokers have made TikToks to the song too.
His video has over 600,000 likes and almost 12,000 shares. So he’s doing something right, right?
Someone suggested this is just his way of promoting his version of the track.
Omffff this is so random 😂😂😂😂😂😂😂 this is such a cool way to promo his version of jalebi baby lmao https://t.co/4no6EDxHSU
— Jalebi uncle MD (@YoGurlSimi) June 22, 2021
While some people might not like it most of us do.
Jason Derulo making Jalebi on Tik Tok is not something I expected to see but here we are pic.twitter.com/aiVqRD25HW
— ஶ்ரீ | shre (@GejalaSosialite) June 23, 2021
Jason Derulo’s made jalebi before I have 😂 pic.twitter.com/o0Z9GiMI6t
— NORMAN ROCKWELL! 🅴 🍉 (@KhaaliDangor) June 23, 2021
Man like @jasonderulo making #jalebi 😂😂😂 Happy Sugar Levels Wednesday pic.twitter.com/NMoCKz5qH7
— Sabji Hunter (@SabjiHunter) June 23, 2021
https://twitter.com/notraveeoli/status/1407524250991353857
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While this was certainly unexpected, it has totally grown on us.
jalebi baby x jason derulo was a crossover i didn’t expect but now love
— South Asian Productions (@southasianprod) June 9, 2021
The American R&B singer has quite a TikTok fanbase with 46.7 million followers on the app. Jason Derulo posts all kinds of videos on his TikTok.
Many celebs are trying to reach a younger audience via the video-sharing app.
