After Cavit Çetin Güner, another Ertugrul Ghazi cast member is now endorsing the housing scheme, Blue World City. Esra Bilgiç is the new brand ambassador for Blue World City.
Previously the housing scheme landed under fire after news emerged the project was illegal. Rawalpindi Development Authority has taken legal action against the project. Previously Ertugrul Ghazi star Engin Altan Duzyatan was appointed the brand ambassador for Blue World City.
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The Nation reported that Turkey’s Ministry of Interior had informed the Romantik Komedi actor that Blue World City is an illegal scheme and asked the star to cut ties with the company. Later the company approached another Ertugrul Ghazi cast member Cavit Çetin Güner to replace Engin Altan for the inauguration ceremony of their housing scheme.
Turkish period drama Dirilis Ertugrul is one of the most hyped drama serials in Pakistan right now. The widespread fame of the globally acclaimed series dubbed ‘Turkish Game of Thrones’ led to the cast members being approached with endorsement deals from Pakistani brands.
Esra Bilgiç AKA Halime Sultan was the first Turkish actor to become the face of many Pakistani brands from QMobile to Jazz. She was recently seen in a photoshoot for Khaadi.
Recently, she has been roped in as the new brand ambassador for Blue World City.
Could this just add fuel to the fire against Pakistani brands hiring Turkish stars? We’d like to hear what you think about all this?
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