Singer and songwriter, Hasan Raheem, turned heads in New York City’s iconic Times Square with a massive billboard. The laid-back R&B and indie pop star is the first featured artist from Spotify Pakistan’s RADAR initiative.
Spotify Pakistan has left no stone unturned in its relentless effort to help the country’s young artistes create a strong foothold in the global market.
The Spotify Pakistan account on Instagram shared a picture of Hasan Raheem’s mammoth-sized poster display at NYC’s Times Square today and captioned it:
Pakistan’s very first RADAR artist, Hasan Raheem, makes his Times Square debut 🌟
Listen to him and other brilliant new artists on the horizon on the ‘RADAR Pakistan’ playlist
Hasan Raheem is a popular indie singer and songwriter on the rise. He gained fame with hits like Joona, Aisay Kaisay, and more recently Peechay Hatt with Justin Bibis on Coke Studio season 14. Known for his laid-back, subtle, R&B, and hip-hop style, Hasan Raheem is a trending artist among the youth, which is why Spotify Pakistan featured him as its first artist for RADAR Pakistan.
The popular music platform released a short documentary on Hasan Raheem last week, in which he talked about his musical journey. The 24-year-old revealed why he left his medical degree to pursue a career in music.
The documentary also gave fans a deep insight Hasan Raheem’s personal life as he discussed his family’s ‘support system’ and showed his music studio.
About RADAR Pakistan
Spotify’s RADAR program is an initiative to promote rising artists from around the world who are united by their expressions of humanity and histories. Music is a universal language, and artists like Hasan Raheem have a way of hitting the core of who we are and how we feel with their songs.
