You may have heard of natural water, sparkling water, even mineral water. But have you ever heard of ‘pure and vegetarian’ water? Us neither. But now, this one Indian company has come up with this truly outlandish concept. Prestige’s LifeStraw is a water purifier that churns out ‘pure and vegetarian’ water, or so it claims.
Good thing that we live in the information age because the internet is having none of this ‘vegetarian water.’
Is Vegetarian Water Even A Thing?
Technological innovation moves faster than evolution, but not that fast. That’s exactly why the Internet went wild when an advert for a water purifier that gives you a ‘pure and vegetarian’ drink was published in a newspaper.
The ad accepts the absurdity of the situation, attempting to differentiate between veg and non-veg water.
“Pure vegetarian water? Must be an advertising gimmick! Actually it isn’t.”
Now for a bit of science lesson here.
Most purifiers kill germs present in water. However, this ad goes on to claim that these “chemically-killed micro-organisms, remain in the water, making it safe but effectively non-vegetarian.”
Prestige claims that its water purifier ensures those dead germs (microbes) are “removed” so that you can get “pure” water. Fun fact, we also have microbes living in our mouth. And whats more, most of them are actually healthy for us.
The Internet Knows Better
Despite being home to fake news, the Internet knows better than to trust marketing hoaxes. Which is why Twitter lit up and could not be doused by this ad about ‘veg water’.
Water is non-vegetarian. India is irreparable. pic.twitter.com/u6jK3B6yNc
— Baba Manhattani (@BabaGlocal) June 20, 2019
What's the point now of vegetarian water? As it is by now the 'dharam has been bhrasht' for all. Lawl. https://t.co/80VA4qo4Ls
— Jitterbug (@OldMonkOddity) June 21, 2019
Water is non veg and India is damaged beyond repair.
— TheNikhil (@vermanikhilv) June 21, 2019
It's sad that all vegetarians have been drinking non veg water all these years. I hope they do course correction and refuse to drink any water that is non veg! pic.twitter.com/M11nKvIZyX
— dorku (@Dorkstar) June 21, 2019
You see, the thing about vegetarianism is that you do not consume animal meat. Keeping that in mind, it is important to mention that microbes are not animals. They are not even classified in the animal kingdom.
Kind of explains why the whole marketing behind this kind of water purifying product is wonky to begin with:
Stupids! from that logic please try and make vegetarian curd and milk. ????.
— Rajiv Dhimole (@rajivdhimole) June 21, 2019
Or practically anything everything has some microorganisms on it. Dead or alive. ?By this logic everybody is non-vegetarian. Now i can show this article to my so called "vegetarian" friends ? ??
— Jai Batra (@JaiBatra100) June 20, 2019
There is a way to be a microbe-free vegetarian after all. But sorry to say, this ‘vegetarian liquid’ is not the answer to that.
Lool what is this nonsense. Hope they drink some harpic to kill their gut bacteria too? ? https://t.co/7M8yEqKcnH
— ? ? ? ? ? ? ? (@KishoreGSundar) June 21, 2019
We wonder what will be next? Halal water? We need a filter for this and certainly not the Snapchat kind.
Is your water halal though ? That happened too Religious charlatans everywhere..
— Sadaf Says (@tomtomatoe) June 20, 2019
After ‘vegetarian’ water, other proposed marketing ploys include:
What's next… here's your oxygen and hydrogen ..make ur own water. https://t.co/JXj06kLnnV
— Nilesh Deotale (@NDeotale) June 21, 2019
Boneless water is real.
— Anupam Prasad (@anupam_prasad) June 21, 2019
We need vegetarian air too. Any solutions?
— bilbo baggins (@Sabbu360) June 20, 2019
— दुष्यंत (@fundianabones) June 20, 2019
Looks like some people are falling for the vegetarian divide.
Just like this…. pic.twitter.com/pQ1XTMsuLb
— The Angry Buddha (@TheAngryBuddha1) June 20, 2019
Water and salt is both obtained from sources which has fishes, many fishes die and decompose in it and a micro part still remains in the water and salt which we ultimately consume, can't call it non vegetarian though ?
— yash (@yadsul) June 20, 2019
via India Today