Turkish celebrities, especially those who starred in the historical television series Diriliş: Ertuğrul, have become very popular in Pakistan. So, it doesn’t come as a surprise that one Pakistani real estate brand Blue World City roped in Engin Altan to endorse their newest project.
However, it seems that anyone who has an opinion on the subject needs to beware. Reportedly, anyone found criticizing the project is being threatened with legal action.One wonders what goal will be served by such measures.
Engin Altan lends his likeness
The man of the hour, Engin himself, has shown a lot of love and appreciation for his fans in Pakistan. Engin Altan is now the brand ambassador for the real estate brand. And he took this moment to thank Pakistanis for bringing him this opportunity.
Naturally, the fans of the stars were happy to see him working for a Pakistani brand, but some of them were extremely displeased.
Good or bad, let’s take a look at all the reactions this news got on social media:
Ertuğrul star Engin Altan Düzyatan appointed brand ambassador for Blue World City housing scheme, which was declared illegal by the Rawalpindi Development Authority. Text and pic via @faraz_lhr https://t.co/vkdc548NCI pic.twitter.com/i6Ts2hqV8g pic.twitter.com/NferUtSbDe
— Babar Raajput (@baberbhatti1) September 2, 2020
An easy way to make a shitty housing society famous is by signing Ertugrul star as your brand ambassador. pic.twitter.com/6Eiz3rSXNY
— Ahsan Hamid Durrani (@Ahsan_H_Durrani) September 2, 2020
https://twitter.com/firhanooor/status/1301091063390703616
https://twitter.com/khalaimakhlook_/status/1301382354607325185?s=21
Engin Altan Duziyatan ( Ertagul Bey) signed as Brand Ambassador for Blue World City Islamabad 😍
#ErtugulGhazi #halimesultan #ertugrulurduptv #ertugrulurdu #ertuğrulgazi #HalimeSultan #dirilişertuğrul #dirilisertugrul #ertugrul #EsraBilgiç #enginaltandüzyatan pic.twitter.com/luyVHieznj— 👑 𝑭𝒂𝒓𝒉𝒂𝒏 𝑲𝒉𝒂𝒏 (@Faniitastiic) August 31, 2020
https://twitter.com/faraz_lhr/status/1301068787563802624?s=21
Illegal housing society in #Pakistan fools #Ertugrul as Brand Ambassador https://t.co/TWb5mOVyXt
— Fact-File (@factfiledigital) September 2, 2020
Legal Actions
Chaudhry Naeem Ejaz, the CEO of Blue Hills Country Farms, recently addressed detractors on social media. With threats of legal action no less.
According to Chaudhry Naeem, these negative comments are nothing but false accusations spreading to tarnish the image of Pakistan.
We are going to start legal proceedings.
One wonders what was even the need to do this. The public always has an opinion, both in favor and against brands hoping to capitalize on hot trends.
How could threatening people make the brand look? We certainly do think cooler heads are needed to portray a positive image of Pakistan.
Do you think Turkish actors, like Engin Altan, will work for Pakistan in the future if brands couldn’t fathom a little criticism? Let us know in the comments section.
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