L’Oréal has returned to CES (the most influential tech event in the world) to unveil two makeup devices for people with limited hand and arm mobility. HAPTA makeup tool is a handheld, motorized applicator to help people steadily apply Lancôme lipstick. Support for more makeup applications is in the works.
HAPTA is based on tech from Alphabet-owned, ‘Verily’ that levels gears and keeps them stable to help people with limited hand and arm mobility eat independently.
According to L’Oréal, The system has smart motion controls and customizable attachments to enable precise application with the help of 360 degrees of rotation and 180 degrees of flexion.
The attachments are connected magnetically, with users being able to click them into place. L’Oréal says, it’ll take three hours to fully recharge the battery and users will get an hour of use out of a single charge, which is good for 10 or more applications.
Françoise Lehmann, global brand president of Lancôme, said in a statement,
With HAPTA we are going one step further by making beauty more accessible to use because everyone should have equal access to it.
L’Oréal Brow Magic
Aside from the lipstick applicator, L’Oréal worked with Prinker to develop another applicator with the same goals as HAPTA. Brow Magic can help people achieve a personalized eyebrow based on their facial features and natural brow.
Brow Magic will have 2,400 small nozzles and a printing resolution of up to 1,200 drops per inch. In just seconds, the applicator can apply a precise brow seamlessly.
L’Oréal says the system is based on its Modiface AR technology. Users will need to scan their faces using an app and choose their desired shape, thickness, and effect.
The app will offer micro-blading, micro-shading, and filler recommendations. After the user applies a primer, they’ll need to sweep the device across their eyebrow in a single motion, then add a topcoat.
According to The Verge, Brow Magic and HAPTA are both expected to launch this year. But as per their prices, no confirmations have yet been released by L’Oréal or Lancôme.
