PewDiePie Surrenders Top YouTube Spot to T-Series (And Sings a Song About It)

PewDiePie dropped a congratulatory diss track after his defeat.

PewDiePie

PewDiePie finally lost the title of the world’s biggest YouTuber to T-series. Bad news Pewds but this time the takeover seems permanent.

The Indian music giant T-Series has overtaken PewDiePie momentarily in the past but Pewds fought back. This time the margin may be too great to jump back.

PewDiePie officially accepted this dethroning by sharing a ‘congratulatory diss track’ for T-Series.

The Numbers Game

PewDiePie was the most subscribed channel on YouTube since 2013.

At the time of filing this report, here’s how many subscribers each of them have:

  • T-Series:    92,076,809 subscribers
  • PewDiePie: 91,970,093 subscribers

The Indian music giant T-Series, changed the header image for its channel to announce the win. The channel put up a banner thanking fans for making it the world’s largest YouTube channel. The channel particularly references its Indian roots, or Indian fans or perhaps both.

“Making India Proud.”


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PewDiePie vs. T-Series

Despite not being the world’s largest YouTube channel, PewDiePie is still the world’s largest independent YouTube creator.

The battle to become the world largest YouTube channel between PewDiePie and T-Series was actually a sign of corporations taking over the independent platform.

‘PewDiePie vs T-Series‘ feud dates back to August 2018.

Felix Kjellberg AKA PewDiePie saw that this corporate channel was gaining on him. That’s when he urged fans to keep the army going strong.  Pewds also referred to Felix’s ‘army of 9-year-olds’, and did what they could to keep PewDiePie number one.

If it wasn’t for their efforts, the T-Series channel, which is run by a whole department dedicated to creating and posting 20 videos a day, would have invaded the throne months ago.

Besides that, T-Series has a music monopoly on Bollywood music. The channel has no competitor in India that boasts an audience of over one billion Indians.

Red vs Blue?

‘PewDiePie vs T-Series‘ feud was considered a corporate invasion of the platform for independent creators. That’s why even other independent YouTubers banded together to root for PewDiePie.

 “The ongoing clash between creator-based channels against corporate entities.”

Some prominent YouTubers bought billboards urging people to subscribe to PewDiePie’s channel.  The phrase “Subscribe to PewDiePie” became a run-on meme. YouTubers would just throw it somewhere in their videos.

Fandom Gone to Far

The campaign to save PewDiePie later caused bad rapport. Two Pewds hacked 130,000 vulnerable printers to print  “Subscribe to PewDiePie”

Smart TVs were also hacked.

A group hacked the Wall Street Journal website, which had published an article critical of PewDiePie. The Brooklyn War Memorial was defaced with “Subscribe to PewDiePie”. Felix condemned the vandalism and asked fans not to be so crazy.


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Even the Christchurch Mosque shooter allegedly said “Subscribe to PewDiePie” in a live-stream right before he murdered 50 people and injured 50 others

The pioneers of the phrase, such as YouTuber Ethan Klein, urged people to stop spreading it.

via Polygon

Comments

  1. Its a comeback. “This time the margin may be too great to jump back” Only 15k subgap. Song is trending no.1 in Indonesia and trending in many countries

  2. “PewDiePie finally lost the title of the world’s biggest YouTuber to T-series. Bad news Pewds but this time the takeover seems permanent.”

    Now Pewds is on the lead with 400k subs ahead of T-Series

    Oof. Burned

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