Phavur Studios just released the song production Sahiban against the melodious voice of Amanat Ali. The video features the gorgeous Urwa Hocane and handsome Hassan Khan telling the Punjabi folklore of Mirza-Sahiban.
The infamous story of Mirza-Sahiba is retold by the director, Hira Yousafzai, and the producer, Hirra Farooqi, and pushed forward by the multi-talented Zayan Agha(on-set producer). The story is retold using modern language and a female empowering twist.
The song is aimed at the younger generation that wants to hear of strong individuals unwavering in their aspirations. For the first time ever, we see the female lead, Urwa Hocane, as Sahiba basks in the essence of love for Mirza (Hassan Khan), and, more importantly, herself.
Phavur Studios is an up-and-coming production house based in Houston, Los Angeles, New York City, and Toronto. It is now investing in content in Pakistan and underprivileged communities around the world to bring untold stories to life. Spearheaded by a strong team of independent filmmakers, Phavur is launching its first project with the power of music through folk ware story-telling.
The music video is the first of its kind where we see that old traditional story-telling is met with empowering values. When two empowering women are the driving force of a story, you can see it reflected on screen, and that is definitely the case with Sahiban. There is no doubt that this catchy song will be a hit, especially since romance is in the air with the wedding season in full swing.
Pakistan is home to many inspiring romantic folk stories that tell the tale of pure love. Punjab is one of the regions within Pakistan that is home to the folk stories of Mirza-Sahiban, Sassi-Punnu, Sohni-Mahiwal, and more. We’re so excited to see that international platforms like Phavur are focusing on ancient, traditional, and cultural storytelling to capture the essence of storytelling in Pakistan.
The video opens with a beautiful song that plays as we see glimpses of the blossoming of love, but by the end, we see why it is important for women to be in full control of their own fate and there are better outcomes for women outside of the ‘damsel in distress’ trope.
The song is sure to be the song of the season and the go-to song for all romantic souls.
