Fashion goes green with Ralph Lauren’s Earth Polo launch. By going green, we mean they have went with recycled materials for the whole thing.
The shirt actually comes in green, white, navy, and light blue. That too for both men and women.
On Thursday, Ralph Lauren launched its environmentally-conscious Earth Polo lineup. Its basically the design house’s most iconic polo shirt, only this one’s made entirely from recycled plastic bottles. Plus they are dyed through a special process that uses no water at all.
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Introducing #TheEarthPolo. Ralph Lauren’s most iconic style, designed with Mother Nature in mind. Each shirt is crafted from approximately 12 recycled bottles. Part of our global commitment to recycle 170 million bottles by 2025. . To shop—and to learn more about our ongoing commitment to sustainability—visit bio link or RalphLauren.com/EarthPolo.
And what’s more? These new and improved shirts are not more expensive than their other Polo shirts.
“Every day we’re learning about what’s happened with global warming and what’s happening all around the world, and our employees and our customers are really feeling that it’s time to step up and make a difference.”
So how much plastic will they recycle with this fresh agenda? Ralph Lauren is committed to removing at least 170 million bottles from landfills and oceans by 2025. That’s a lot of polo shirts in the making.
The company said so after the Earth Polo announcement.
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One iconic shirt, 12 bottles recycled. #TheEarthPolo. Designed with Mother Nature in mind. . Introducing the first-ever Polo shirt crafted from recycled plastic bottles—about 12 per shirt. Part of our commitment to prevent 170 million bottles from reaching the world’s landfills and oceans by 2025. . “Much more than a shirt, the Earth Polo is a testament to our ongoing commitment to innovation and being a force for progress in the world. We recognize that our products inevitably have an impact on our environment, and we know we have a responsibility to minimize that impact.” @DavidLauren, Chief Innovation Officer . Visit bio link or RalphLauren.com/EarthPolo to learn more about the latest chapter in our ongoing commitment to sustainability.
The youngest son of the company’s founder and its chief innovation officer, David Lauren revealed that Earth Polo is just the beginning. This is the first initiative as part of its broader strategy of fresh environmental goals. The idea is to go green throughout the manufacturing process they employ.
Meanwhile, the Earth Polo shirts are being manufactured in partnership with First Mile. First Mile is an organization that collects plastics bottles and turns them into yarn and ultimately fabric.
They’re manufacturing these shirts in Taiwan, and that’s where the bottles are collected. Each shirt uses an average of 12 bottles.
Ahead of Earth Day, Earth Polo shirts went on sale on Thursday. The garment can be purchased at RalphLauren.com as well as at participating retail stores worldwide.