Fashion goes green with Ralph Lauren’s Earth Polo launch. By going green, we mean they have went with recycled materials for the whole thing.
The shirt actually comes in green, white, navy, and light blue. That too for both men and women.
On Thursday, Ralph Lauren launched its environmentally-conscious Earth Polo lineup. Its basically the design house’s most iconic polo shirt, only this one’s made entirely from recycled plastic bottles. Plus they are dyed through a special process that uses no water at all.
And what’s more? These new and improved shirts are not more expensive than their other Polo shirts.
“Every day we’re learning about what’s happened with global warming and what’s happening all around the world, and our employees and our customers are really feeling that it’s time to step up and make a difference.”
Earth Polo
Begone Plastic!
So how much plastic will they recycle with this fresh agenda? Ralph Lauren is committed to removing at least 170 million bottles from landfills and oceans by 2025. That’s a lot of polo shirts in the making.
The company said so after the Earth Polo announcement.
The youngest son of the company’s founder and its chief innovation officer, David Lauren revealed that Earth Polo is just the beginning. This is the first initiative as part of its broader strategy of fresh environmental goals. The idea is to go green throughout the manufacturing process they employ.
Meanwhile, the Earth Polo shirts are being manufactured in partnership with First Mile. First Mile is an organization that collects plastics bottles and turns them into yarn and ultimately fabric.
They’re manufacturing these shirts in Taiwan, and that’s where the bottles are collected. Each shirt uses an average of 12 bottles.
Source: Ralph Lauren
Ahead of Earth Day, Earth Polo shirts went on sale on Thursday. The garment can be purchased at RalphLauren.com as well as at participating retail stores worldwide.
