Tiktoker Khaby Lame Becomes McDonald’s Brand Ambassador

Wanna Go To McDonald’s?

Khaby Lame is on top of the world! He is the most followed TikTok creator on the planet, travels the globe to film videos with celebs like Idris Elba and Ed Sheeran, and collaborates with brands like McDonald’s. He is also one of four global idols who were selected for McDonald’s FIFA World Cup 2022 campaign.

McDonald’s has unveiled a new global campaign called ‘Wanna Go To McDonald’s?’, with the main spot directed by Darius Marder (known for Sound of Metal) and Alan Yang (known for Parks and Recreation).

It features high-end international celebrities, including Ted Lasso star, Jason Sudeikis; Khaby Lame; K-pop sensation ITZY, and Twitch streamer and gamer, Edwin Castro.

https://twitter.com/McDonalds/status/1592157649231294464?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1592157649231294464%7Ctwgr%5E9a57a2327d7ab02b81a0db43b8dc40075afe6cde%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.brandinginasia.com%2Fmcdonalds-launches-world-cup-campaign-featuring-ted-lasso-khaby-lame-and-itzy%2F

The campaign will be run in 75 countries, making it the brand’s largest global campaign ever, and will include versions edited for different markets.

About Khaby Lame

Khaby Lame is a 22-year-old based in Italy and belongs to a devout Senegalese Muslim family. The young TikToker rose to fame with his hilarious duet and stitch features of himself reacting to overly complicated and weird ‘life hacks’.

His use of silent comedy has him racking up millions upon millions of views and likes on the popular video-sharing platform.

Khaby Lame continues to win people over with his charming personality and hilarious skits. He has a strong following among the Muslim population as well because he is not just a practicing Muslim and is also a Hafiz-e-Quran.