Winter brings festival season with it, and Soul Fest 2019 in Lahore has a treat lined-up. While Soul Fest is known for a unique line-up, this time around they’re bringing us the ‘Turkish Ice-Cream Guy’.
Yes, the same man who’ll make it a battle to get your ice-cream to the point where it became an Internet sensation. The man behind the meme was at Soul Fest 2019 in Lake City, Lahore.
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Turkish Ice-Cream Guy
While Soul Fest 2019 had many food stalls and exciting music performances, one brand brought The ‘Turkish Ice-Cream Guy’ to the good folks of Lahore. The ice-cream guy prepared a special treat for every visitor at his booth. After plenty of build-up, they weren’t left disappointed at all.
The people laughed at the ice-cream man’s shenanigans and fast hands. Besides the antics and hand tricks, the ice-cream was free.
Innovative Butter Crunch is the brand behind the idea. Head of Marketing at Innovative Biscuits, Umair Mustafa said they brought the very famous Turkish Ice-cream guy to Pakistan for the first time.
“We flew in the ice-cream man from Turkey to spread joy and happiness amongst our customers and at the same time create an exciting product experience. This activity has never been done in Pakistan before and we are hoping to take this forward with integration to our new brand, Innovative Butter Crunch.”
Besides the usual flavors, people also got to try a Turkish ice-cream flavor ‘Dondurma‘. Dondurma is creamy, sweet, stretchy and sticky at the same time. This makes it distinct from western ice-cream.
Another unique part of the experience was the royalty-themed photo-booth with props like swords and crowns.
