Mobicash has signed an agreement to disburse payments on behalf of Pakistan Bait ul Mal Child Support Programme (CSP). Under the project, Mobicash will make disbursements to more than 40,000 CSP beneficiaries across the country.
Agreement signing ceremony was attended by Bilal Sheikh Vice President Mobilink, Aniqa Afzal Sandhu Director Mobile Financial Services, Barrister Abid Waheed Sheikh Managing Director Pakistan Bait-ul-Maal and Mr. Aslam Chaudhary Deputy Managing Director Pakistan Bait-ul-Mal amongst other team members.
In the first phase, the project has been rolled out in District Khairpur which will be expanded in several parts of the country.
Mobicash in partnership with Pakistan Bait-ul-Mal has digitized these payments through their biometric based verification system.
Each disbursement will be made against the CNIC’s of the beneficiaries, who will enjoy the ease and flexibility of withdrawing their funds after biometric verification by visiting Mobicash shop.
Aniqa Afzal Sandhu Director Mobile Financial Services, Mobilink speaking about the partnership said;
“There is ample opportunity to utilize Mobicash platform to serve the marginalized community in Pakistan which makes Mobile Financial Services an ideal funds disbursement channel.
Facilitating the Bait-ul-Mal disbursements project is part of our efforts to accelerate social-uplift ventures while ensuring transparent and swift transaction methods.
We have customized our solutions to meet the needs of this project and hope that it will bring convenience in executing the CSP project.’’
Mobilink missed the mCommerce boat by a couple of years to Easypaisa and is now grabbing on to the straws. Recipients of Bait-ul-mal funds won’t be happy with transaction fees deducted from their disbursement, so I suspect that the service is being heavily discounted and won’t be profitable — Mobilink may just get a high transaction number out of the arrangement.
In the event Mobilink is indeed charging market rates, the recipients will howl, cry & complain and may revert back to receiving their money through the post office.
Bilal Munir Sheikh doesn’t look too happy in his new role, however.
Cheer up Bilal — at least you have a job :)
For social disbursements fee is not charged to the end beneficiary. In fact companies like Mobilink do it at very nominal fee’s under their CSR initiatives. It’s a biometric based disbursement ensuring the amount reaches to the verified recipient.
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