If you are running a blog or a website that caters to Pakistani audience, like mine, then you must be missing lots of potential revenues despite you are using ADSENSE, AdBright, eTology or any of other available ad networks.
The main reason for very low CTR (Click Through Rate, the rate at which ads are being clicked) is because ads being displayed by AdSense or other ad networks are of no interest to our local visitors. Let’s look into this snapshot (from ProPakistani.com) that displayed 4 ads and I see all of them are of no use for a visitor from Lahore; who is actually more of interested in products and services offered in Pakistan.
I personally had been badly missing a localized ad network, which could bring in local publishers and advertisers. There is no doubt that, in Pakistan, online advertising is not that popular, but the potential is there. As the trends are changing we can expect huge online media buying in coming days, specifically from large multi nationals and eventually the local service providers.
Led by Mr. Aamir Sarfraz, Bramerz (Pvt) Ltd launched this Pakistan’s first ad serving network, named as clickClick, with an aim to bridge the gap between the local advertisers and web publishers;
Process for signing up and other procedures seem quite similar to other ad networks, however the edge that clickClick can get you local advertisers is going to make some difference for publishers and website owners in Pakistan. They have taken aboard few publishers and advertisers already; however my application is still pending. Hope they are going to process it soon.
“In addition to our own tweaks that make our solution better than anything out there, we’re promoting local content. Local advertisers and local publishers. After all, it’s all about who and how you network. That’s the kind of support we’re extending to the local industries” read a PR from Bramerz.
As I am not signed up with them yet, so no words about CPC or CPM rates, but my expectations are high.
For more details for publishers click here
For details regarding advertisers click here
Signup for clickClick account here