To mark its first year in business, ZONG has launched an emotive music video that promises to appeal to all age groups. Directed by the renowned director Saqib Malik and performed by the music icon, Shafqat Amanat Ali, the music video is based on the brand’s core philosophy of promoting a healthy communication in society which joins hearts and erodes misunderstandings.
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“A clear and uninhibited channel of communication is at the root of any healthy relationship and this video shows how ZONG as a brand builds a bond of love and understanding by removing all barriers which might exist in communication,” explained Salman Wassay, Head of Marketing of ZONG.
The soul lifting music video aims to promote the brand idea of sab keh do and projects the softer side of this brand idea. The video effectively shows how satisfying it can be if one does not hold back the deep feelings in one’s heart or the thoughts in one’s mind, but comes out with these to create harmony and understanding.
The four-minute video filmed at different locations in Karachi will be on air soon, and is sure to become as well established in peoples’ minds as ZONG’s sab keh do tagline itself, which, as research has shown, is the most highly recalled tagline in the country today.
ZONG was established in April 2008 and has kept growing ever since. ZONG – the first international brand of China Mobile – has grown tremendously in just one year since its launch. There are over 6 million ZONG customers today and its coverage extends to over 3500 locations throughout the 4 provinces, the Northern Areas (including Karakoram Highway) and Azad Kashmir.