Samsung Electronics Co. Ltd. has simultaneously initiated “meet the star” campaign in Pakistan along with Middle East and other parts of Asia. The Nationwide 15 day activity aims at bringing Samsung Star Touch Phone to consumers, educating them along with providing a feel of the gadget. During the activity consumers will get a chance to win Samsung Star phone through lucky draw held on site.
Mr. Zeeshan Qureshi, Head of Samsung Mobiles Pakistan a& Afghanistan said “Samsung has always placed high priority at consumer interaction and tried to gel our activities with consumer lifestyle. Pakistani youth is well aware of technological advancements and Samsung through such activities aims at bringing technological advancements to Pakistani doorsteps”.
The Samsung team is visiting shopping centers and restaurants in different cities along with various celebrities in order to give prizes through lucky draw and give a live-demonstration of the product. Samsung has placed huge interactive touch kiosks to educate customers about product at various places. Samsung’s Star phone is a full touch-screen mobile phone which is now making huge waves in the market and consumers can visit their nearest location to find out about the product.
In case of Samsung Star display at Mc Donald’s, with purchase of every large meal consumers can enter the draw through a coupon; various celebrities are invited for conducting the draw. The event provides consumers a chance to go up close with their favorite stars and interact with them. The activity is aimed at appreciating consumer trust and loyalty which Samsung has enjoyed over the years. This activity is been managed by Black Pvt. Ltd. The product is available in the market at 15,499 PKR.