Upside Down: Mobilink [Updated]

A picture speaks a thousand words, so no further description from our side on following, but just one Question: How in this world this flex went live? Let alone the Printing, designing, proofreading errors…!

This happened in Karachi and was captured by Zaymas


Mobilink has responded to this post, and said that this is a fake photograph. Mobilink also sent us a recent photograph of same hoarding, which is displayed below.

  • It’s marketing strategy. If it were not so what was the other way to place this advertisement on propakistani free of cost?

    A standing ovation to Mobilink brand team

    • Mobilink wants its head down for free advertisements? I would say it could do better than this.

      And by the way, ProPakistani is offering this poor company, (which is Multi Billion in worth) free advertisements for last 2 years now.

      • ok i got the point. you are personally biased against mobilink.

        i request to mobilink that it should pay your arears of two years asap.

        • Guru, no offense, but you are good at taking out the wrong meanings : – )

          Just seconds ago you were saying that ProPakistani is advertising them for free, and now you claim ProPakistani is biased. This doesn’t make much sense…

          Moreover, this is an obvious mistake of designer, who un-intentionally flipped the layer in Coral, which was not proofed by copy guys and was printed as it was.

          Just to add more, if Mobilink wanted a marketing catch, they could flip anything but not this line which read “Call 111 or contact account manager ….”

  • dear admin
    i need not to be offensive as i’ve nothing to do with mobilink. as an advertising professional i know various startegies are deployed to catch the attention of the audiences and create viral through discussion forums.
    it may be a mistake on proofreader’s part but i’ll say this wrong did more than right for mobilink, for a ‘no mistake’ could’nt create such viral.

    let’s agree to disagree

  • It’s a big mistake and even approved from the management of Mobilink -:) to targeting Audience.

  • Fake photo.. i hav seen this billboard and the writing is NOT upside down. Probably some looser netwrok could not take the competition and stooped down to such a level.


  • Dear All,
    Its a mistake and not treated from photoshop. Mobilink dosent want any viral through these mistakes. They should be asahmed on such a big mistake.

    Zymas Good Work

  • Insaan se ghalati ho jati hai. Ye koi khabr hai. Isko khabr bnane wale ki aql ko salam krna chahye. Ye koi barri baat nhi hai.

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