This was stated by Mubashir Naqvi, C.E.O. of Qubee, in an exclusive interview with ProPakistani.
“With an aim of providing uninterrupted broadband service to everyone, everyday without exception and in our first year, we have managed to acquire more than 55,000 subscribers”, revealed Mr. Naqvi.
Since inception, it has been my belief to stay committed and ensure best-in-class broadband services to the customers in pursuance of the company vision, “Broadband for All”.
The Qubee team has always kept a customer centric focus in all of its actions, maintaining a service quality standard which is at par with our international guidelines, said Mr. Naqvi.
Qubee with a cost-effective business model, standardized customer care & smart marketing has helped us gain a significant success in a very competitive broadband market of Pakistan, Mubashir said while explaining the success of Qubee in Pakistan.
The secret behind our achievement is the ambition to facilitate our customers at any cost. We have facilitated our customers with multiple package options to get affordable broadband along with immense opportunities to get extra services at no additional cost, which is supplemented by a good number of Customer Care Stores that serve customers and help them connect to a world of endless possibilities.
The core strategy is to keep operational expenditures (OPEX) tightly controlled as compared to other market players that contributes to success in a manner by which we earn better and spend less. The investment capital expenditures’ (CAPEX) is significantly heavy, which has allowed us to introduce the advanced technology of 4T4R on WiMAX with latest Consumer Premises Equipment (CPE).
We also try to keep our revenues not only growing but also safe with a low bad-debt ratio through smart planning, budgeting and overall business strategy, explained Mr. Naqvi.
In addition to that we have also kept the coverage challenge at bay economically by sharing BTS locations with different cellular operators without compromising on the quality of the service. Qubee has a total of 416 sites installed in four cities combined – Karachi, Islamabad, Rawalpindi and Lahore.
Last but surely not the least is our personalized sales & marketing model through which we have developed a modified personal sales & distribution channel that currently has 71 sales points across the four metros, CEO Qubee said.
We have managed to retain our customer base with service quality by offering different packages, promotions & different benefits periodically for our subscribers. As a matter of fact, Qubee has the lowest churn per month as against 90-day churn policy followed in the industry.
Our subscriber base has crossed the benchmark of 60,000 as per PTA definition to subscriber reporting. However, we consider our customers base at 55,000, this is because our internal customer base policy is very stringent, due to which the company posted positive revenues & EBTIDA at the end of the first year of commercial operations in comparison to other WiMAX operators who are facing difficult financial challenges despite showing high subscription growth.
Furthermore, exceptional service quality and a personalized marketing and selling model have helped us generate great word-of-mouth. In line with our broad range pricing strategy, we target a relatively wide cross-section of the broadband consumer base of Pakistan.
Currently, our customers can avail a full-month of free internet services by paying three months line rent in advance. They can also enjoy additional 2 GB extra every month by paying their bills on time, and that’s not all. They can also refer their friends and enjoy 20% discounts on Qubee monthly bills. All of these offers have gained us very healthy response from customers.
To provide consumers with greater access to broadband, we introduced the 1st true prepaid broadband service in Pakistan. It is a very affordable with pay as you go facility that provides endless access to the world of Internet and technology.
Qubee customers are loyal, because as an operator, we provide uninterrupted broadband services with different packages and payment solutions for all segments, Mubashir concluded.