Warid Comes Under CCP Hammer

Warid_LogoThe Competition Commission of Pakistan (CCP) has issued a show-cause notice to Warid Telecom (Pvt) Limited for not convening complete product information in an advertisement.

It’s not the first time CCP has engaged a telecom operator for their advertisements – earlier, Ufone and Zong were issued show cause notices for the same reason, which were withdrawn at the end.

It merits mentioning here that CCP has issued 5 orders till date under the charge of deceptive marketing in previous three years (for all the sectors, including Telecom).

However, if you are telecom user, I am sure you would be aware of the fact that cellular companies don’t communicate all the details in their 30 second TVC. Though you might see those second long term and conditions that fade away in less than a second.

In today’s show cause notice CCP said that Warid’s Minute Package isn’t relying the complete information to consumers/customers.

The show-cause notice stated that cellular operator’s advertisement is found in prima facie distributing false or misleading information to customers/consumers regarding the price, character and/or suitability for use of the product advertised in violation of section 10(2)(b) of the Act.

The advertisement does not disclose the tax to be charged on the advertised rate i.e 1.20/min, hence the consumers are not informed about the actual rate/price to be charged from them.