Mobilink has decided to give Ufone’s Cricket Song a musical competition by announcing its collaboration with Atif Aslam under the banner of its youth brand, Jazba, for Pakistan’s first ‘rock-umentary’, which will be filmed during a ten-city concert tour being dubbed as “Jazz Jazba Generation Tour”.
‘Jazba Generation Tour’ is a nationwide series of concerts by Atif Aslam, which will provide exclusive backstage footage of Atif Aslam’s experiences during the tour, his interactions with his fans and an intimate look at the man behind the superstar.
The ‘Jazba Generation Tour’ also promises to provide one of the Pakistan’s greatest musical initiatives, as Jazba is simultaneously launching four (4) contests in line with the brand promise of ‘Juro Gey Tu Jano Gey’, which encourages Pakistan’s youth to commit to their passion.
These contests are being organized at 100 universities across Pakistan and aim to identify talent in categories such as of ‘Best director’, ’Photographer’, ‘Music Band’ and ‘Wardrobe Designer’. Winners will get the opportunity to be part of the tour and showcase their talents with Jazba and Atif Aslam.
Campaign promotion kicked off with an event in Lahore where Atif Aslam and Qurat-ul-Ain Baloch rocked the fans who had gathered at Mall Of Lahore and gave their best wishes to the artists.
Sadia Khurram, Director Marketing, Mobilink highlighted, “The ‘rock-umentary’ is Jazba’s initiative to showcase Atif’s musical journey, his development into Pakistan’s biggest rock star, and to provide him a platform to inspire the many millions who look up to him. As Pakistan’s leading youth brand, we are also very glad to present the ‘Jazba Generation Tour’, which will provide our youth an opportunity for healthy entertainment, especially at a time when such activities have become so scarce.”