Intel, the world’s largest chip-maker, has announced its plans for powering smartphones with its chips and a platform specifically tailored for emerging markets.
The announcement came with the unveiling of an Atom processor targeting low-end smartphones and power-sipping Core series chips for tablets and laptops at the Consumer Electronics Show in Las Vegas today.
With this move Intel will take on Qualcomm, currently that largest market-share holder for smartphone chips. Intel aims to sell 500 million units by 2015.
Intel also outlined plans to introduce a quad- core version of its tablet chip lineup, code-named Bay Trail, which will be available in devices for the end-of-year.
Intel said that it will target emerging markets, an area which has huge potential with customers who are still to buy their first smartphone. Intel said that Acer will be one of the first customers for its smartphone devices.
“The best of Intel is coming to a mobile device near you,” said an Intel executive during his notes.
Intel has recently struggled to retain its share as businesses and individuals are shifting to smartphones and tablets.