Survey Reveals Video Calling/Chatting Top Priority for 3G/4G Usage


A recent survey conducted by ProPakistani has revealed the priorities of Pakistan’s mobile users, once the 3G/4G services will be made available in the country.

The survey asked users as to which services they will use with 3G/4G; while giving them different options to choose from.

As of today (18th April 2014), a total of 7,489 users participated in the survey out of which the highest votes, 1,810 (24.17%), were given to Video Calling/Chatting. With a high number of Pakistani’s either working or studying abroad, it seems natural that a lot of our users are looking to avail 3G/4G service to connect with their loved ones.

Even otherwise, due to very social nature of our nation, Video Calling/Chatting is likely to remain the top usage on next-gen services.

1,581 (21.11%) voters said they will use the service for surfing the web, while 1,496 (19.98%) users voted for video streaming. We wonder if the number of votes for video streaming would have been higher if YouTube (the most popular platform for video streaming) was not blocked in Pakistan.

Even though there are proxies available for using YouTube, and other video streaming platforms are available, we still believe that a ban on YouTube played a role in placing video streaming on the number third spot in our survey.

It was refreshing to see that 1,222 (16.32%) voters said they will be using the service for educational purposes.

Considering the amount of social media activity amongst Pakistan’s smartphone users, it is a surprising revelation to see that more users voted that they will use these services for educational purposes as compared to updating social media websites, which received 1,205 (16.09%) votes.

Interestingly, albeit not surprisingly, 174 (2.34%) users suggested that they will not consider using the 3G service even after its availability in Pakistan.

The auction process has already begun, and we are just a few days away from the auction date, the 23rd of April 2014.

Pakistan’s telecom industry is ushering into a new era, lets hope that the country’s telecom sector can continue to prosper; and we as mobile users receive the ultimate benefits of this growth.