Unilever has partnered with daraz.pk to become the first organization in Pakistan’s FMCG sector to offer an online retail solution for customers.
As part of this collaboration, consumers will be able to purchase a large variety of Unilever’s beauty and personal care products from the online portal.
Unilever said that its initiative is part of group’s global e-commerce vision that focuses on increasing revenue share from e-commerce. Pakistan has been identified as a high potential market because of the high mobile penetration and increasing usage of internet across the country. The partnership with daraz.pk is the first of many more planned to go live within this year.
Amir Paracha, VP – Customer Development, Unilever Pakistan Limited, highlighted, “Despite being a developing country, we have found Pakistan to be highly adaptive to innovation. E-Commerce in Pakistan is forecasted to generate a turnover of PKR 4 billion over the next 5 years, with much of this growth being driven by beauty & personal care products. At Unilever, we believe in the potential of e-Commerce and are working to make it one of our core channels for customer outreach. The idea is simple; who wants to go through the hassle of shopping in supermarkets, wait for car park and long queues when your favorite Unilever items can be delivered to your doorstep.”
Daraz.pk is a project of Rocket Internet, the world’s largest internet incubator and was launched in Pakistan in 2012. It is an online shopping portal that currently offers a portfolio of over 400 brands and 15,000 products ranging from fashion apparel to beauty products, with over 1.2 million unique visitors each month.
Daraz.PK has now delivered to over 200 cities across Pakistan with half of its sales volume driven from cities outside Karachi, Lahore and Islamabad.